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hasan & partners 1
Awards don´t matter
(unless you win them)
hasan & partners 2
What do we know about awards?
2023 hasan & partners
D&AD Wood Pencil
Eurobest Bronze
Golden Drum Bronze
2x Red Dot Design Award
One Show Shortlist
4 Effie Shortlists (Winners announced Feb)
3 Grand1 Wins+2 Honorary mentions+Agency of
the Year
5 Vuoden Huiput Silver
In the past
Multiple Cannes Lions, LIA, Clio, One Show, Webby
Awards…
Pretty much all the reputable awards you can win
(and some non-reputable ones as well).
Agency of The Year
hasan & partners 3
Why awards are
important?
hasan & partners 4
Creative advertising is an investment
Agency of The Year
hasan & partners 5
Agency of The Year
hasan & partners 6
https://www.warc.com/content/paywall/article/WARC-Exclusive/Health_of_Creativity/en-GB/154187
Agency of The Year
hasan & partners 7
Agency of The Year
Creatively awarded work
is effective (3-9X effective).
Highly awarded work is highly
effective (12-∞x more effective).
hasan & partners 8
Agency of The Year
Nielsen researched the campaign
elements contributing to the sales.
hasan & partners 9
Creativity (47%)
Reach (22%)
Brand (15)
Targeting (9%)
Agency of The Year
hasan & partners 10
All awards are not equal
Agency of The Year
hasan & partners 11
There are over 900 award shows in the world.
(and most of them meaningless).
Agency of The Year
hasan & partners 12
GLOBAL EUROPE FINLAND
Cannes Lions*
D&AD*
One Show*
Clio*
LIA*
Red Dot Design Award
Tokyo TDC
Webby Awards
Gerety Awards
Eurobest*
Golden Drum*
ADC*E
Effie Finland
Grand1
Vuoden Huiput
hasan & partners award policy 2024
*Part of WARC Creative 100 ranking
Agency of The Year
hasan & partners 13
International awards are the only way for
a Finnish agency to stand out &
differentiate against international
competition
Agency of The Year
hasan & partners 14
Agency of The Year
hasan & partners 15
3 tips on how to
increase the probability
of winning an
advertising award
hasan & partners 16
Have an universal idea
Agency of The Year
hasan & partners 17
Universal client
Agency of The Year
hasan & partners
https://www.hasanpartners.fi/case-studies/this-is-nude
18
Agency of The Year
hasan & partners 19
Universal problem
Agency of The Year
hasan & partners
https://www.hasanpartners.fi/case-studies/muoto
20
hasan & partners 21
Package your work
Agency of The Year
hasan & partners 22
Tell a story
Agency of The Year
hasan & partners
https://www.hasanpartners.fi/case-studies/world-s-toughest-fix
https://www.hasanpartners.fi/case-studies/world-s-toughest-fix
23
hasan & partners 24
Have your own style
Agency of The Year
hasan & partners
https://www.hasanpartners.fi/case-studies/energy-but-bette
r
25
hasan & partners 26
Put your eggs in one basket
Agency of The Year
hasan & partners 27
It is better to enter one strong work in
multiple categories than multiple
mediocre cases in one category
Agency of The Year
hasan & partners
https://www.hasanpartners.fi/case-studies/co2-friendly-platform
28
12 entries=1 Grand Prix
hasan & partners 29
Seven key takeaways
1. Creativity is not for awards, it is for better
business.
2. If you want to build international reputation,
you need to win reputable international
awards.
3. Consider what awards you enter. All awards
are not equal.
4. Don´t bother if you don´t have a great
UNIVERSAL idea.
5. Packaging the idea is almost as important
as the idea.
6. When you enter, enter BIG.
7. I have no seventh point. As in awards, better
to over- than under-promise.
hasan & partners 30

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Awards Don´t Matter (unless you win them)