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SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”
“I WROTE 1984 AS A WARNING,
NOT AS A FUCKING INSTRUCTIONS MANUAL.”
George Orwell
"Je kan beter ten onder gaan met je eigen visie
als met de visie van een ander”
Johan Cruyff
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
TODAY
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation
provider owns no real estate or beds.
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE
A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL MEDIA COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD
TRENDS
Didi
Kuaidi
GAMING PLATFORMS
E-Sports for pro-gamers. One of the heroes ‘PewDiePie’ now
has 39 million subscribers and 10 billion video clicks.
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
Robots Artificial Intelligence
Virtual Reality Self Driving Cars
Space
Internet Of Things
SOCIETY30: A CHAORDIC SOCIETY ON THE RISE
Interdependent Economy:
networked value creation, based on
solidarity, sustainability and reciprocity,
&
a new balance between monetary and social capital.
SOCIETY30: A CHAORDIC SOCIETY ON THE RISE
COLLABORATIVE ECONOMY STUFF, FOOD & MORE
takeaway home cooked meals
3D PRINTING : MAKERS PLATFORM
“We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG ECONOMY.
COLLABORATIVE HOSPITALITY ECONOMY
MATE Hotels creates their own Hub & Spoke
platform
COLLABORATIVE TRAVEL ECONOMY
HACKER PARADISE
DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLS
VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY
spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
Seat Reservation
System
WHOIS INDA HOUSE?
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
COLLABORATIVE-OPEN-WORKSPACES
SEATS4LOCALS…..
FOR THE INTEGRATION OF NEW EUROPEANS
SEATS4SILENCE….RURAL AREAS
unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity 2013
2015
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.
…got a new job,
was invited for a new project
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:
S2M creates a global ecosystem where,
by augmentation of the serendipitous
relevancy of physical places,
stakeholders connect, collaborate, grow
and prosper, resulting in a daily
stakeholders transformation to a better
version of themselves…
OUR MISSION
GIG ECONOMY
SHARING ECONOMY
COLLABORATIVE ECONOMY
DATA SOCIETY
AUTONOMOUS WORLD
DECENTRALIZED SOCIETY
WRAP UP…….
“ECONOMY”
OF
SOCIETY30…
…OR SOCIETY40?

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