The factory of the future will have only two
employees, a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from
touching the equipment.*
*Autodesk CEO Carl Bass
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
FUNCTIONAL ASPIRATIONAL MEANINGFULL
1850 1990 20302015BEFORE 1800
60% of labor population.
more important than ownership.
more powerful than organizations.
micro multinational small companies
with shared ownership.
more important than countries.
smarter than we are.
AI & Robotics
THE CITY: YOUR STAGE METROPOLIS REVERSED
THE CITY AS YOUR STAGE.
“A city is not only about ’physical capital’, but also, and increasingly so, on
the availability and quality of knowledge communication and social
infrastructure, its intellectual- and social capital”
Facebook, Twitter, LinkedIn,
Enterprise Social Networks etc.
Amazon, Etsy, eBay etc.
Apple and Android ecosystems, Linux, Ubuntu
Emerging, single elements, like Seats2meet.com
already in the market
PLATFORMS- EXPONENTIAL ORGANIZATIONS
“In the future, wealthy industrialists rule the vast city of Metropolis from high-
rise tower complexes, while a lower class of underground-dwelling workers
toil constantly to operate the machines that provide its power.”
EMBRACE THE DISRUPTION
MATE Hotels creates their own Hub & Spoke platform
Estonia's government plans to introduce
E-residents can use Estonian online services,
open bank accounts, and start companies without
ever having to physically visit Estonia.
Elon Musk (Tesla): “I'm Afraid of a 'Terminator'-Like Catastrophe”
MESH CONNECTIONS & COMMUNICATION : SERENDIPITY
market survey &
prototype + build
@ physical spaces
So not the distance to the venue, the smart hardware,
or the kinky design, but the number and quality of serendipitous
opportunities is the competitive advantage of the networked organization.