The document discusses the history of the internet from its early static beginnings to its current state of massive connectivity and social networking. It notes key figures in economics and technology like Ronald Coase and his work on the nature of the firm as well as current statistics on internet users. Social media platforms and virtual social networks are highlighted as important developments that have facilitated online communities and business and socio-business connections.

1. RECRON
JEROEN VAN DER SCHENK
RONALD VAN DEN HOFF

2. HIGH
*
LOW
RECENT YEARS * Edelman Trust Barometer

3. * Ronald Coase, 1937 “The nature of the firm”.

4. INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA

5. * Data from Forrester Research Technographics® surveys, 2007

6. * “Here comes everybody”, Clay Shirky, 2008