Leuven

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Lecture for the University Of Leuven, Belgium februari 2009

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Leuven

  1. 1. * Ronald Coase, 1937 “The nature of the firm”.
  2. 2. HIGH * LOW 2000 2009 * Edelman Trust Barometer

  3. 3. * Data
from
Forrester
Research
Technographics®
surveys,
2007
  4. 4. * “Here comes everybody”, Clay Shirky,
2008
  5. 5. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  6. 6. INTERNET HISTORY… 1. STATIC. WEB 1.0 2. VOLUME GROWTH. 3. VOLUME EXPLOTION 550.000.000.000 PEOPLE ON LINE  4. PEOPLE / CONNECTING SOCIAL NETWORKS/MEDIA
  7. 7. BOUNDARYLESS
 ORGANIZATION

  8. 8. Netherlands 13354
  9. 9. - GEEN VERGADERZALEN MAAR VERGADERSTOELEN… - GEEN UNIFORME VOORWAARDEN… -  24/7 TOEGANKELIJK, BEHEER ZELF RESERVERINGDETAILS… -  ZALEN AFGESTEMD OP GEBRUIK… -  SUPPLIERS HALEN ZELF “BESTELLINGEN” OP… -  COMMUNICATIE VIA SOCIALE MEDIA…
  10. 10. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  11. 11. : HOW SOCIAL CAN YOU BE ? Share product images Share with friends Customers who bought Average customer this book also bought review External reviews Amazon.com sales rank Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  12. 12. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007
  13. 13. BARRIERS TO BECOME ENTERPRISE2.0: 1. SOCIAL MEDIA = ANOTHER MARKETING TOOL 2. DOESNʼT FIT CORPORATE STRUCTURE 3. COMMUNITIES & CONTENT ARE GLOBAL 4. LONG TERM VISION 5. RESULTS ARE UNCLEAR 6. NO OR NEW METRICS
  14. 14. EXCEED EXPECTATIONS TRANSPARANT GLOBAL ORIENTATION WILLING TO CHANGE DISRUPTIVE BY NATURE ENTERPRISE2.0

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