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Mobile monitization
- 2. THE STORY OF MICHAEL KULLEN Source: Forbes Magazine and King Kullen Website
- 4. AUGUST 1930
- 5. AUGUST 1930
- 6. PRICES DROPPED - THEREFORE HOUSEHOLD EXPENSES FOR GROCERIES DECLINED 1930 21% 1940 16% Today 6%
- 7. TODAY’S BROKEN MOBILE MARKETING LANDSCAPE
- 8. X100 X20 #1 Connectivity to traffic sources #2 Fragmented reporting and data sources #3 Complexity of effective optimization MOBILE ADVERTISING PAINS
- 9. MOBILE ENGAGEMENT PAINS Acquiring customers is like pouring water into a leaky bucket: you drive installs, only to see your users quickly flowing out of your app post-download.
- 10. 1. Lack of relevant targeting to make sure users are getting personalized ads (ads that they want to see) 2. Lack of balance between making money from advertising and preserving user experience MOBILE MONETIZATION PAINS
- 11. Kullen’s experience for mobile marketers 2015
- 15. GROWMOBILE A centralized app promotion platform that allows you to run and optimize mobile advertising campaigns across more than 100 traffic sources including Facebook, Twitter, ad networks and ad exchanges. Offered in self-serve and fully-managed solutions.
- 17. GROWMOBILE ENGAGEMENT A mobile engagement automation platform that allows you to easily and intelligently optimize conversions, increase spend, reduce churn and reengage your app users.
- 18. Our platform harnesses the power of data-driven, actionable insights to create pre-made templates that help you achieve specific business objectives. Increase Conversions Increase Customer Spend Maintain Loyalty Reduce Churn Retrieve “Lost” Customers
- 20. MOBILEFUEL MobileFuel offers a data-driven mobile advertising solution that maximizes publisher revenues. Using our proprietary targeting engine, we automatically deliver a personalized and optimized advertising experience.
- 22. WHO WE ARE AND WHAT WE OFFER 22 Perion is a global performance- based media and internet company with a wide array of marketing tools and data-driven solutions to promote, monetize, and increase engagement of users in apps.
- 23. 23 OUR GLOBAL LOCATIONS TEL-AVIV PARIS SAN FRANCISCO NEW YORKREDMOND
- 24. THANK YOU!
Editor's Notes
- ----- Meeting Notes (10/7/14 13:35) ----- At the first decades of the 20th century, grocery-shopping required separate, daily trips to the butcher, baker, vegetable stand and milk-man. The process was erratic, labor intensive and costly. ----- Meeting Notes (10/7/14 16:26) ----- Michael J. Cullen, a young Irish salesperson from NY thought things can work differently; He wrote a letter to his employer at Kroger Grocery & Bakery in Illinois, describing a future chain of “large quantity sales with low margins, where people can streamline their shopping, make the most of their time and get as much value for their dollars”. His letter went unanswered.
- ----- Meeting Notes (10/7/14 16:26) ----- Two years later he leased a vacant garage in on Jamaica Avenue in Queens and on August of 1930, he opened the doors to America’s first supermarket, King Kullen Grocery Company. His slogan, “King Kullen, the world’s greatest price wrecker,” enticed thrifty consumers. His motto, “Pile it high; sell it cheap” was simple–and effective. Success was instantaneous.
- ----- Meeting Notes (10/13/14 14:43) ----- Connecting the 1930 story to today’s statement
- A GLOBAL PERFORMANCE-BASED MEDIA AND INTERNET COMPANY. Perion provides online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize and promote their application or content, based on our own experience as an app developer. We offer our clients who seek to grow their market-reach (mobile app developers and publishers) a wide array of marketing tools and platforms to promote, monetize their digital assets and increase engagement – both mobile and social.
- Three sites – three companies After Client Connect merger – the birth of Light Speed – now GM (early 2014) July 2014 – GMSF acquired – FM solution, non social Jan 2015 – combining TB and GM to one division under me, building the mobile marketing division AKA GM Feb 2015 – MMR acquired Social PMD and MMP – SS + FM PMI now for next 3-4 months