REIQ 5 Trends in Business

1. RUSSELL CUMMINGS
STRATEGIC BUSINESS DEVELOPMENT
OCTOBER 2015
Top 5 Trends in
Australian Business

2. Doing Business in a VUCA World
V² = x VELOCITY

3. Trend Summary
ROBOTICS GLOBALISATION DATA CONNECTION CONVENIENCE

4. Trend #1 – Rise of the Robots
▪ Robots will not be “C3PO”
▪ Purpose built not retro-fitted
▪ Small and numerous
▪ single or dual purpose
▪ Interconnectivity is key
Why?
▪ to reduce labour costs,
▪ increase productivity
▪ improve safety & quality

5. Robots
Exo-skeletons Self-drive
Labour-saving Single Purpose

6. Lily – robot camera

7. Key Questions for Real Estate
Assume robots are available,
cheap to own & run:
▪ How will you use robots in your
business?
▪ What tasks will you use them
for?
▪How will your customers and
suppliers be using robots? What
does this mean for you?

8. Trend #2 - Globalisation
▪ We have talked about this for the last 20
years – “It’s here!”
Driven by:
▪ rapidly rising “middle class” incomes in
developing nations
▪ Improved communication
▪ Better packaging, transport and logistics
▪ Relentless downward pressure on prices and
costs
▪ Poor food safety standards in the emerging
economies

9. The Challenges
▪ Opportunities for savvy marketers to build strong
brands but not everyone is capable – Brand &
Supply Chain Alliances
▪ By 2030 there will be a global shortage of skilled
labour with the trend growing from 2020
▪ This will put pressure on Australian businesses to
attract and retain good quality people – you will
need a clear strategy.

10. Key Questions
▪ How can you position your business to take
advantage of emerging opportunities from Asia?
▪ What information are you providing for buyers of a
different cultural background?
▪ How will you compete against foreign agents selling
Australian properties?
▪ What are your strategies for attracting and retaining
quality people in the face of a global shortage?
▪ Can you off-shore key tasks at a lower cost enabling
you to employ more people in positions that matter?

11. Trend # 3 – Data, data everywhere
We will see a proliferation of sensors and
scanners to assist in collating data for the
management of your business.
These sensors will integrate with each other
(via Trend 3 - Interconnectivity) and will provide
information on: finances, climate, weather,
growth, quality, inventory, labour movements,
machinery movements, resource usage, traffic,
customer flow, customer recognition - you
name it.

12. Data

13. Leveraged software
Real Estate Specific
software
• LockedOn
• ARO Software
• SalesForce
• REI Master

14. Key Questions
▪ What data will you require to make
better decisions in your business?
▪ Who will collate and analyse this for
you?
▪ What information would be the most
valuable?
▪What information can you provide to
your clients and prospects that will
really add value?

15. Trend #4 - Connection
Savvy consumers are looking for
stronger connections to their
suppliers.
Social media can be a component
of this but is not the main game.
How can you give fast effective
feedback to sellers on “open
homes”?
All your marketing must leverage
each other – radio, social media,
direct contact
How can you build stronger
connections with your

16. Promote your Business
Networking
Broadcast1-on-1
You must
have a 90
Day Contact
Program
Thought Leadership is critical
with online marketing. What
do you want to be known for?
Most websites were the
same. Some were
incomplete with errors.
Social media posts not
reflected in other media.
Not making use of alternative
formats especially video.

17. The Challenge
▪ How can you build a
relationship with both buyers
and sellers?
▪ What do you want to be
known for?
▪Real Estate is largely sold on
personal relationships – use
video to sell yourself and the
relationship.
▪ How do you demonstrate that
you are a good “Corporate
Citizen”?

18. Trend #5 – Convenience
Your customers are:
 Time poor
 Cash rich (relatively)
 Seeking life balance
How can you help them?

19. Expressions of Convenience

20. Key Questions
▪ How will you support the “Time
Poor Consumer”?
▪ What are the opportunities for
you?
▪ Think: convenience, customised,
tailored, service options, opening
hours, child-minding, video
conferencing, etc .

21. What is the key trend for you?
Robotics Globalisation Data
ConvenienceConnection

22. High Performance Business
Right Things Right

23. My Top 5 Business Growth Tips
Develop a clear strategy for how you will grow and
survive:
1. Understand your Competitive Advantage and
leverage your existing marketing activities to
connect and improve convenience
2. Determine how you tailor or customise your offer
for specific target markets – “sizzle” not “sausage”
3. Improve your “People” attraction and retention
strategies
4. Leverage technology to give you an advantage in
the market

24. More Resources
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days.
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25. Next Webinar
Our next webinar is on October 7th at 5:30pm and is on
“Finding and building on your key business opportunities”

26. How do we work with businesses?
We develop a tailored solution to meet your specific
needs:
All services are at agreed fixed price

27. Take the 30-minute Challenge
Book a free 30-minute call and
we will discuss your Top Issues
and create a plan to address
them.
Go to
www.takethe30minutechallenge.com

28. Russell Cummings
Business Consultant
0414 929 585
russell@sbdbusiness.com.au
THANK YOU