Go Fish Digital's Daniel Russell explains the lay of the Virtual Reality land, which VR devices are best, and how VR is being used by some of the largest brands to up their marketing strategies.

1. Make Way For The Future

3. • $$$$$$$$$$$
• Technical setup
• Space
• Barrier to entry
Downsides

4. Google Cardboard -- $ Samsung Gear VR -- $$ Zeiss VR One -- $$
PlayStation VR -- $$$ Oculus Rift -- $$$$ HTC Vive -- $$$$

6. credit: factmyth.com

7. Augmented Reality

8. Virtual Reality

9. Games

10. Tours

11. Business

12. Experiences

14. 360 Video – Hugo Boss, NBA, The North Face, NYT, Toms, Italian
Embassy
Virtual Experience – Game of Thrones, Olympics, Carnival Cruises
Visualization – Lowe’s, H&M
Apps – Box, Google,
Games – errrrrrrbody
marketing and
advertising

20. My own view is that augmented reality
is the larger of the two, probably by
far, because this gives the capability
for both of us to sit and be very
present talking to each other, but also
have other things visually for both of
us to see
40 years [after Pong] we
have photorealistic, 3D
simulations with millions
of people playing
simultaneously and it’s
getting better every
year. The odds that
we’re in ‘base reality’ is
one in billions

22. • Open source, no licensing required
• Lighthouse tracking
• Sensors
• VR and AR
• Controllers
• HTC/Valve partnership
What makes the Vive the best (right now)