This presentation outlines 3 keys of shareable social media content that can increase the likelihood of your social marketing going viral and can magnify the results of your campaigns. The presentation was given by Daniel Russell (the Founder of Attentiv and the Digital Marketing Manager at Go Fish Digital) during the Social Media Panel at the Mid-Atlantic Small Business Summit 2015 in DC.

1. 280k visitors,
644 links
and an
LA Radio ShowA Case Study

2. 1. Test Channels
2. High Value Content
3. Amplify Opportunities
3 Focuses

3. 1. Test Channels

4. • Match target market with the
right social platforms
• Cultivate a “get the ball
rolling” base
• Test out different genres of
content

6. News
Guides
Funny
Stats

7. 2. High Value
Content

8. • Focus on your best channel
• Make content shareable or
“viral ready”
• Promote content on non-
social forums

12. 3. Amplify
Opportunities

13. • Assume people are bad at
promoting their content
• Apply your channel strategies
to outside content
• Make their message
shareable

14. ! Our launch story was featured on the
front page

15. ! Reporter contacted me offering to
cover Attentiv in the future

16. ! We kept the ball rolling as long as we
could

17. - Test and pick the best channels
- High-value shareable content
- Amplify, keep the ball rolling
Takeaways