This document provides tips and information for non-profits to amplify their fundraising efforts using Facebook tools. It discusses using Facebook events, groups, live videos and fundraising tools to engage supporters, build communities, raise awareness for causes and increase donations. It also covers onboarding requirements for non-profits and outlines a typical supporter journey from awareness to activation to fundraising.

1. Amplify Your
Fundraising Efforts
Amplify your
Facebook
fundraising
campaign

2. Engage your
supporters with
Facebook

3. Events enable
supporters to
participate in your
community and
join virtual live
events.

4. Communicate event updates
and information.
Go virtual with a Facebook Live event.
Schedule recurring events.
Tips

5. Groups are vibrant
communities where
people connect and
share common
interests.

6. Invite people by sending a bulk invite and
adding a Join Group button to your assets.
Engage with supporters by welcoming new
members and commenting on posts.
Moderate conversations by managing
group conversations and making the group
as a safe environment.
Tips

7. Live video is an
interactive way to
connect with supporters.

8. Give advance notice to your
supporters to build anticipation for your
live video.
Cross-promote your live video on your
website to build your audience.
Encourage audience participation by
asking viewers to submit questions in
real time.
Tips

9. The value of
Facebook
fundraising tools

10. Supporters can connect
with each other.
Facebook fundraising tools can help.
Interested in increasing awareness and
engagement in your cause?
Supporters can advocate for
causes and ideas they care about.

11. Large donors
Email
Direct mailers
Grants
Pledge drive
Volunteers
Newsletters
Social media
Website

13. • Charity name and address
• Charity registration number and
government-issued document
• Charity phone number
• CEO’s name and birthdate
Onboarding your
nonprofit

14. Resource:
https://socialgood.fb.com/covid19-nonprofit-info/

15. Thank you

16. Typical supporter journey
You can build a community of
committed supporters by increasing
people’s level of awareness and action
over time.
Raise awareness
People start to learn and care
about your organization.
Activate supporters
People start to take action, or
donate when you ask them.
Raise funds
People contribute to your
organization’s growth.

17. Facebook fundraising tools for supporters
Facebook Live with
Donate
Supporter fundraisersPosts with Donate button

18. Nurture your supporters
Engage with your supporters to
continue growing your fundraiser.