Nature is the main source of ingredients that has been carefully selected to guarantee healthy hair. Boosting your hair to the true meaning of natural beauty. Lakme is the ambassador of this lifestyle with its open, restless and multicultural character.Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.

1. PREPARED BY
ROKSANA AFTAB RUHI
DEPARTMENT OF AGRICULTURE
NOAKHALI SCIENCE & TECHNOLOGY UNIVERSITY
NOAKHALI,CHITTAGONG,BANGLADESH.

2. L A K M E
 Lakme brings expert Colour Cosmetics,
Skin care & hair styling products that are
Bourne out of true understanding of the
needs of the women.Lakme inspires her to
unleash her femininity ,beauty and
sensuality.

3. LAKME
o Lakme is an indian brand of cosmetics owned by UNILIEVER. Lakme started as a 100% subsidiary of TATA
group.It was named after the FRENCH OPERA LAKME.
o Simone tata joined the company as director and went on to become its chairman.When tata saw a bigger growth
potential in the retail market and greater competition from global companies in cosmetics,they enetered into a
50-50 joint venture with HINDUSTAN LEVER LIMITED in 1995 to form lakme lever.In 1998 tata sold of there
stakes in lakme lever to HLL for Rs 200 crore and went on to create trent and westside.

4. 4P”S0FLAKME-MARKETINGMIX
 Price
 Place
 Promotion
 Product

5. SERVICES
 Lakme beauty saloons were established in hyderabad,delhi,mumbai and chennai 30 years ago.
 The beauty parlours has beauticians who have been traine by lakme.
 The staff is required to attend classes conducted by doctors and cosmetologist.
 Every six months their skills are polished further.
 Hospitality of premium standerds.
 Using branded products.
 Proper attention towards each and every customer.

6. OPPORTUNITIES&THREATS
 Brand growth through increased consumption depth.
 Growth in business of beauty parlour.
 Lakme beauty training academy in NEW DELHI,MUMBAI ,CHENNAI.
 Aggressive price competition from local and multinational players.
 Reports regarding presence of LEAD in lipsticks
 Availability of cheap beauty products.

7. SEGMENATION
 Women in the age of 18 to 45
 Focused on urban areas.
 Concentrates on women who puts high focus
on style, fashion and beauty.

8. TARGETING
 Most of the lakme products are meant for the upper and the middle class.
 Products like orchid and advance are meant for the affluent.
 The brand doesn’t actually target the lower segment.
 Products like eye artist and rediance target the middle income group.

9. BRANDPERSONALITY
 Innovative
 Freedom
 Beauty
 Confidence
 Independent
 Excellence
 Expertise

10. PRODUCT
 Lakme provides a wide range of beauty products that a girl wants
 Nail enamel should dry within particular time of period
 Face care products such as moisturizer, sunscreen, foundation etc.
 Eye- kajal, eye shadow etc.
 Lips- lipstick, gloss, lip liner etc.

11. STRENGHT&WEAKNESS
 High quality man power resources
 Brand name
 Wide range of products and services
 Distribution channel
 Uniliever global technology capability
 High service cost
 Use of hard chemicals.

12.  The positioning of the brand is ‘trendy and stylish complete range of products for skin and beauty care.’
 Internet as medium company has its own website to advertise our product.
 They has Bollywood actress as a brand ambassadors like KATRINA KAIF.in 2014 KAREENA KAPOOR
KHAN is selected as our new brand ambassador.