types of marketing

1. Affinity Marketing
Italiya Rushita S.(14)

2. Introduction

3. • What is affinity marketing?
• What is affinity in digital marketing?

4. Affinity Marketing Partnership

5. Features
• The third party endorsement
• The shared incentives concept
• The enhancement package

6. Benefits
Suppliers
Affinity
groups
Customers

7. Strategies for Affinity Marketing
• Target the Right Affinity Partners
• Optimize Affinity Member Targeting
• Integrate Multichannel Personalized Communications
• Work More Smoothly with Your Partners Using Collaboration
Portals
• Campaign and Offer Optimization

8. Critical elements of affinity marketing
• Choose the right business partner
• Establish clearly defined goals, objectives, and responsibilities
• Ensure that the partner's goals are aligned with yours

9. Conclusion