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Mcdonald's present.....
1.
2.
3. ACKNOWLEDGEMENT
In the name of Allah, The Most Gracious, The Most
Merciful, All the praises and thanks to be Allah,
We give special thanks to the people who, one way
or another had shared in our activities
Dedicated to our teacher Ma’am Amna Haleem, our
parents and class fellows
12. McDONALD's PAKISTAN
McDonald’s first restaurant
opened its door to the
people of Pakistan in
September 1998 in Lahore.
This launch was met with
unprecedented enthusiasm
from the citizens of Lahore,
who are known for their
liveliness, vigour and
penchant for quality food.
Karachi opened its first
restaurant a week after
Lahore.
Amin Lakhani
13. McDONALD's PAKISTAN
There are now 27
restaurants in 8 major
cities of Pakistan.
11 in Karachi, 1 in
Hyderabad, 10 in
Lahore and 1 in
Faisalabad, 1 in Kala
Shah Kaku, 1 in Sialkot,
1 in Islamabad & 1 in
Rawalpindi
15. Mission statement
McDonald's brand mission is to "be
our customers' favorite place and
way to eat.
" Our worldwide operations have
been aligned around a global
strategy called the Plan to Win
centering on the five basics of an
exceptional customer experience –
People, Products, Place, Price and
Promotion.
We are committed to improving
our operations and enhancing our
customers' experience.
16. Vision statement
We aspire to end hunger one meal
at a time by providing low cost- high
quality nutritional food globally.
Corporate Responsibility Statement
McDonald's 2013 Corporate
Responsibility Report
It all comes down to the
food. That’s what McDonald’s
is all about. The food we
serve…how and where we
serve it…the welfare of our
employees and our suppliers’
employees…where the
food comes from…and so
much more. Running
restaurants is a multi-faceted
endeavor, but ultimately, it all
comes back to the food.
17. Leadership
Our rich history began
with our founder, Ray
Kroc. Today, our talented
executives continue to
build on his legacy,
ensuring the Golden
Arches will shine for
years to come.
18. Don Thompson CEO
President and Chief
Executive Officer
Jose Armario
Executive Vice
President,
Worldwide Supply
Chain, Development,
and Franchising
Steve Easterbrook
Executive Vice
President and
Chief Brand
Officer
Doug Goare
President,
McDonald's
Europe
Peter J. Bensen
Executive Vice
President and
Chief Financial
Officer
Gloria Santona
Executive Vice
President, General
Counsel and
Secretary
Tim Fenton
Chief Operating
Officer
Ken Koziol
Executive Vice
President and
Global Chief
Restaurant Officer
Richard Floersch
Executive Vice
President and Chief
Human Resources
Officer
Dave Hoffmann
President,
McDonald's Asia,
Pacific, Middle
East and Africa
Edgardo Navarro
President,
McDonald's
Latin America
Jeff Stratton
President,
McDonald'
s USA, LLC
19. Ray Kroc Formula for Success:
Quality
Service
Cleanliness
Value
20. Ray Kroc- Business Model
Ray KrocDeveloped a
business model
known as “The
Three Legged
Stool.”
Owner/Operator
Suppliers
Employees
21. Objectives
Grow Market Share
Create long-terms
profitable growth for share
holders.
Maintain current debt-to
capital levels to 35-40%
Reduce the percentage of
company owned units.
Decrease selling, general
and administration expenses.
22. Sustainability
From the start, we've
been committed to doing
the right thing. Our
sustainability efforts
ensure that our business
practices and policies
continue our rich
heritage of making a
positive impact on
society.
23. Our Focus Areas
We always strive to be better
tomorrow than we are today. our
five focus areas
Nutrition & Well-Being,
Sustainable Supply Chain,
Environmental Responsibility,
Employee Experience,
Community.
26. Products
Fruit & Oatmeal
Morning Platters
Breakfast Meals
Meals Include Hash Browns and
Small Coffee
Extra Value
Meals
Meals Include Medium
French Fries and Soft Drink
Sweet Treats
Mc Cafe Drinks
Limited Time Specials
Mighty Kids Meal
Includes Apple Slices &
Small French Fries
Happy Meal
Includes Apple Slices &
Kids French Fries
Salads
Grilled or Crispy
Chicken
Dollar Breakfast Menu
Dollar Menu & More
Extra Value Menu
Large Meals
Meals Include Large
French Fries and Soft
Drink
29. Strengths
Largest fast food market
share in the world
Brand recognition valued
at $40 billion
$2 billion advertising
budget
Locally adapted food
menus
Partnerships with best
brands
More than 80% of
restaurants are owned by
independent franchisees
Children targeting
31. Opportunities
Increasing demand for
healthier food
Home meal delivery
Full adaptation of its new
practices
Changing customer habits
and new customer groups
32. Threats
Saturated fast food
markets in the developed
economies
Trend towards healthy
eating
Local fast food restaurant
chains
Currency fluctuations
Lawsuits against
McDonald’s
33.
34. Training & Development
• At McDonald’s we
believe in lifelong
learning. We provide
training and
development at all
levels to help you refine
your skills, grow in your
current position or
transition to a new role
in the company.
35. Hamburger University Facility
• In 1993, McDonald’s
invested $40 million in
Hamburger University, a
130,000- square foot
facility on an 80-acre
campus located at
McDonald’s Corporate in
Oak Brook, IL.
• 13 teaching room
• 300 seat auditorium
• 12 interactive education
team rooms
• 3 kitchen labs
• State of the art service
training labs