Running head: WEBSTORE LAYOUT DESIGN 1 WEBSTORE LAYOUT DESIGN 6 Webstore layout design C University name Webstore Layout Design Channel for the Webstore The best type of channel that would be chosen for the web store development is the B2C channel. This model is definitive in it originality based on the fact that there is a business to the interactive customer interface. Characteristically, in choosing this channel, there is targeting that its core which allows for the information gathering to be much more comfortable. Therefore there is little consideration in setting up especially when using Amazon for the web store. This is because there is already as the interacting interface that has been established by Amazon that creates a platform through which purchase of goods can easily be displayed, and shipping can be arranged. Choosing Amazon means there is less cost in setting up and there is room for financial management that is more personalized; therefore there in use of online banking tools that is made easier. The profitability is in eth the fact that reduced overhead increase the profit margin over reachability to a large market share. Essential Support Service For a successful web store, there are key areas that are essential as part of the support services tackling communication, payments, orders, and logistics. In terms of the logistics, the aspect of the search for this has already been made easier with the Amazon platform. There is already a search bar that allows the improvement of the search competency and thus accuracy in the location of products. Also, this search bar allows for comparability purpose that focus on the quality as well as customer needs (Entrepreneurs, 2015). By this measure, there is a sense of equality of competition that not only works in product improvement, but it also allows for the web store to conclusively determine product placement for maximization of searchability as well as competitive advantage. However, there is a need for the consideration of the customer response which comes in the form of a product review. Therefore, providing a chance for a feedback communication mechanism after use, this is essential to understand the improvement of product type and the response to quality (Khurana, 2018). At the same time, it is essential to have market integration system that allows a combination of the retail management within different market places. In this way, there is a provision of listings and categorization that makes reachability of product easy for the customers. A good one would be E-bay market integration would allow for a more extensive market consideration (Entrepreneurs, 2015). Lastly, there is customer interaction that is necessary for the determination of their satisfaction. This will involve great communi.

1. Running head: WEBSTORE LAYOUT DESIGN
1
WEBSTORE LAYOUT DESIGN
6
Webstore layout design
C University
name
Webstore Layout Design
Channel for the Webstore
The best type of channel that would be chosen for the web store
development is the B2C channel. This model is definitive in it
originality based on the fact that there is a business to the
interactive customer interface. Characteristically, in choosing
this channel, there is targeting that its core which allows for the
information gathering to be much more comfortable. Therefore
there is little consideration in setting up especially when using
Amazon for the web store. This is because there is already as
the interacting interface that has been established by Amazon
that creates a platform through which purchase of goods can
easily be displayed, and shipping can be arranged. Choosing
Amazon means there is less cost in setting up and there is room
for financial management that is more personalized; therefore
there in use of online banking tools that is made easier. The

2. profitability is in eth the fact that reduced overhead increase the
profit margin over reachability to a large market share.
Essential Support Service
For a successful web store, there are key areas that are essential
as part of the support services tackling communication,
payments, orders, and logistics. In terms of the logistics, the
aspect of the search for this has already been made easier with
the Amazon platform. There is already a search bar that allows
the improvement of the search competency and thus accuracy in
the location of products. Also, this search bar allows for
comparability purpose that focus on the quality as well as
customer needs (Entrepreneurs, 2015). By this measure, there is
a sense of equality of competition that not only works in
product improvement, but it also allows for the web store to
conclusively determine product placement for maximization of
searchability as well as competitive advantage.
However, there is a need for the consideration of the customer
response which comes in the form of a product review.
Therefore, providing a chance for a feedback communication
mechanism after use, this is essential to understand the
improvement of product type and the response to quality
(Khurana, 2018). At the same time, it is essential to have
market integration system that allows a combination of the
retail management within different market places. In this way,
there is a provision of listings and categorization that makes
reachability of product easy for the customers. A good one
would be E-bay market integration would allow for a more
extensive market consideration (Entrepreneurs, 2015). Lastly,
there is customer interaction that is necessary for the
determination of their satisfaction. This will involve great
communication through social media in Instagram and YouTube
that will allow for a reaction to products, unveiling and
answering the question of product specification as well as the
customer input on its development of interaction including

3. packaging (Khurana, 2018).
Webstore Analysis
Looking at Gap Inc. Piperlime as an apparel web store has been
experiencing challenges and thus failure of the company in
catching up to its competitors. The evidence of this failure is
seen due to the lack of emotional appeal in shopping especially
when it comes to clothing and shoes. The detachment of on-
hand service provided a challenge in customer appeal. Also, the
virtuality of shopping gave an aspect of detachment from
sensory of touch and smell, which is one of the things that gives
satisfaction in shopping. This is especially true due to eh the
fact that the web store did not have any physical outlet.
Therefore there was a hardship in the attraction of new
customer as most were those the loyal customer whose sale was
less than 100 million that was negative in terms of the sale
range of Gap in general (Wahba, 2015).
However, the same company has seen its success with the Old
Navy brand which has seen a global brand growth due to the
development of a strong relationship with the customers. This is
due to its interactiveness in which value is put on the
competitiveness it offers hence a more customer friendly
pricing (Tyler, 2019). The quality of the products is maintained
despite the strategy of discounting. As compared to other Gap
products, this site has been successful in attracting this
customer through an efficient service. The availability of stores
within the rich provide more transparency of service that is
attractive in the delivery of customer experience. At the same
time, there is high media hype of the site that includes a social
media presence that makes it advertisement and reachability
easy.
References
Entrepreneurs. (2015, February 25). Essentials for E-Commerce
Success. Forbes Magazine. Retrieved from

4. https://www.forbes.com/sites/thesba/2015/02/25/essentials-for-
ecommerce-success/#2474dedc492b
Khurana, J. (2018, December 10). How to Do E-commerce
Communication Right. The Balance Small Business. Retrieved
from https://www.thebalancesmb.com/how-to-do-ecommerce-
communication-right-1141640
Tyler, J. (2019, March 5). We visited Old Navy and saw why it
became Gap's biggest asset before it was announced it was
spinning off as its own company (GPS). Business Insider.
Retrieved from https://www.pulse.com.gh/bi/strategy/we-
visited-old-navy-and-saw-why-it-became-gaps-biggest-asset-
before-it-was-announced/bbq568j
Wahba, P. (2015, January 23). Gap drops Piperlime to focus on
fixing its major brands. Fortune Magazine. Retrieved from
http://fortune.com/2015/01/23/gap-drops-online-piperlime-
brand-to-focus-on-fixing-its-major-brands/
Week 2
Naming Conventions
The naming convention that would be used for the website in
HTML with .html extensions. This is because, in the internet of
things, it is one of the easiest to uses in any engines and across
different interfaces then another programming languages
(VTech SEO, n.d). Therefore it makes it easier for navigation
through the site as well as its formation. The naming will be
alphanumeric only to keep its integrity; there will be no use of
spaces in the file names, lower case only, and recording of
where the file is saved to avoid confusion (The New Code,
2017). A page will always be titled when being created hence
identification of the content without really opening.
Archiving
The niche that will be served with this website will be adult
men and women interested in sportswear within the United
States. This is because the website will be informative about
sports equipment and related wear and events. The site will fit

5. in the competitive market by specialization in specific wear and
identification of the value added to the customer rather than on
the cost. Quality will be one of the main instruments of focus to
optimization of return of experience by the consumers (Lake,
2018).
Attraction to Customers
In recognition of the competitive advantage, there will be a
presentation of the educative aspect of sports with critical
elements that would invite a community development within the
cycle of sportsmen and women to allow interactive
communication with each other as well as constructive
criticism. In this aspect, the main aim is to empower change
from the sportsmen and women rather than force it on them
while including diversification.
Target Audience
The target audiences are men and women between 20- 35 years
old with an affinity towards sports as their hobby or full-time
job. The main characteristic of this demography is that part of
their expenditure is focused on improving their craft and hence
are determined to be the best with high value for efficiency and
quality. Therefore their preferences are in the identification of
how the specs of the product would enhance their achievability
and competitiveness. Therefore, this demography has jobs, or
family paying for their craft and thus there is room for
flexibility and trail of new products as they are open to
experimentation.
Business Model
The best business model that will address this population is the
B2C storefront retail where there will be pricing and product
pricing corresponding element while at the same time, the
specification can easily be identified ad questions asked
immediately. At the same time, it focuses on the customer and
thus an indication of available units to understand their ability

6. to get the product hence creating a sense of uniqueness and
luxury. It also allows for content advertising with mixed fee
base as well as bank financing based on analytics/traffic.
CRM Development
The CRM would be developed by incorporation of the
newsletter, live chat room, email contact and also a phone. The
primary initiative will be a quick response and identification of
needs through sorting creating direct contact with the
customers. At the same time, there will be a feedback platform
that will allow for direct comment and review of products.
Search
The probable word that would be used in searching include;
affordable clothing, sports events, experts on sporting activities,
clothes for women, clothes for men, the durability of clothes,
things that are important to take in a sporting event, sporting
equipment and so on.
Inventory Strategy
The inventory strategy that would be used for the site is the
identification of the demand through which the cost will be
priced based on quality and thus determined through product
development costing. As a result, there will be consideration of
the overhead cost in terms of the insurance in delivery and
number of units’ available hence both fixed and variable
overhead costs.
Order Fulfillment
This will be handled by the use of real-time shipping calculator
that is informative for both the customer as well as the
company. In this way, there will be several options which a
customer will be able to compare to fit within their budget. At
the same time, there will be real-time tracking allowed.
Sales Taxes

7. The sales taxes would be handled through internet tax which
will be used based on the analytics. Therefore, taxation will be
based on internet usage and the bundles from service provider
tariffs. It makes it easier for establishment and accountability
from both sides while stabilizing the cost of the product.
References
The New Code. (2017). HTML Naming Conventions and File
Management. Retrieved from http://thenewcode.com/30/HTML-
Naming-Conventions-and-File-Management
VTech SEO. (n.d). Advantages of HTML. Retrieved from
http://www.vtech-seo.com/web-design-articles/advantages-of-
html.html
Lake, L. (2018, August 12). Defining Your Niche Market. The
Balance Small Business. Retrieved from
https://www.thebalancesmb.com/defining-your-niche-market-
2296131
WEEK 3
Continuity Plan
Objectivity is important in recognition of the impact of a
business continuity plan for the webstore. By delineating the
issue and challenges that may be present, there is a definition of
the disruptions that are likely to occur and thus potential threat
determination early enough to mitigate the day to day
operations (IT Governance, n.d). In the event of a disaster, the
first step will be the identification and analysis of critical
products and services such that there is prioritization of the
processes. This is done through first the assessment of the
control areas in which they would likely hit. Protection is then
set in this area through restrictions and putting up
reinforcements. It is then followed by the determination of the
impact in terms of revenue and customer service reach. In
following there is communication to the customers of the issue
at hand with an identification of possible timeline to be fixed.
This communication will pave the way for internal
communication from the point of the first contact to the disaster

8. recovery team immediately for the identification of a solution.
In the end, it goes back to communicating with the customer on
the solution that has been done and reassurance of return of
services.
Security Policy
The continuity plan is one of the measures of the controls in
place. Also, there is the security policy which for the webstore
state; “We collect sensitive information which is encrypted and
transmitted to use securely. Verification of this can be viewed
through the secure lock icon at the bottom of the browser. The
information collected is for billing, customer services, and
feedback communication. Given this, we take precaution to
make sure that the information is protected online and offline.”
Security and privacy page
We collect personal data about emails, names, transaction,
payment source, contact for the identification purposes and
account registration. This data provides a general lead in terms
of the processing, answering questions aptly, and sending a tip
on the latest good and where to shop best. We have a legal basis
under the EU to recognize consent of information collections
and use, identification of this information as part of the
contractual agreement, legitimate interest pronunciation, and
the data cannot be used for any other purpose other than those
defined in the terms and conditions. Consequently, this data can
be accessed by the financial processors in consideration of
payments made, the survey platform, out communication
manager, our marketing providers, the website management
services, the customer services, and the website designers who
are under a contractual agreement and thus bounded by the
company privacy and security policies. This data will be stored
no more than five years for auditing purpose, and contact. On
the other hand, some of the data will only be kept until
unsubscription from the site. The user has the right to amend,
erase, request for data exportation, objection to using, and
access to the data (Cleverism, 2018).

9. Points during the Transactions Process
In recognition of the security and privacy, the communication
by the webstore will be during account registration for the
verification of personal data and passwords, during transaction
for payment hence verification of data in connection to the
service provider, during communication of upcoming release
hence emailing of information, and indirect communication
when answering questions and providing feedback of request for
survey.
Risks to Web Store Data
Risk
Likelihood
Mitigation measures
Failure Of Utility
Possible
Provision of an off-grid backup power source
Sabotage By Malware And Hacking
Highly likely
Provision of firewalls for protection, provision of a secure
network, and back up information, availability of direct
communication with cybercrime fighting unit
Sabotage Due To Product Imitation
Highly likely
Use of label and logo, trademarking, provision of secure lock
that identifies the true and legal website
Improper financial transaction
Likely
Secure direct communication across the affiliate service
providers through a known representative to ensure that there
can be refunds or completion of payments
Questions to Ask When Choosing a Merchant Account and
Payment Gateway Provider
The webstore service is time reliant, available in broader

10. geographic areas hence accessibility, require trust, should be
protected by both law and business ethics, provide room for the
definition of terms, and should be reliable (Tailored
Transactions, n.d). Therefore the question to ask include:
· How long the provider has been in business – track record and
references
· Length of service offered (is it live and 24/7) – a time of
service offered across timelines. The compliance of the payment
systems terms to PCI
· The type of services for fraud protection that is offered
· Contract length and terms of the agreement in cancellation and
early termination, other fees that are present
· The deposition period for funds
Charges that Credit Card Companies Charge
The companies charge annual fees, cash advance fee, balance
transfer fees, fiancé charge expedited fees, late fee, over the
limit fee, late common fees, and returns check fees. The
alternative would be to use automated sales in which the
process is inclusive of the customers, alternative payment with
direct online payments, and shopping carts. The best options for
the webstore are the direct online payment and the shopping
carts as they give control to the user and direct deposition to the
webstore account. It makes the transition more comfortable and
more simulative of traditional retail.
References
Cleverism. (2018, May 25). Privacy Policy. Retrieved from
https://www.cleverism.com/privacy/
Irby, L. (2018, September 9). Common Credit Card Fees and
How You Can Avoid Them. The Balance Small Businesses.
Retrieved from https://www.thebalance.com/common-credit-
card-fees-960254
IT Governance. (n.d). Business Continuity Management
(BCM).https://www.itgovernance.co.uk/bc_dr
Tailored Transactions. (n.d). 10 Questions to Ask When

11. Choosing a Merchant Services Provider. Retrieved from
http://www.tailoredtransactions.com/10-questions-to-ask-when-
choosing-a-merchant-services-provider
The Ferguson Effect
The recent rise in violent crimes in numerous cities has utilized
the Ferguson effect; it is the he idea that increased scrutiny of
police following the 2014 shooting of Michael Brown
in Ferguson. Furthermore, it has been used t to explain some
controversial explanations and discussions about the number of
these crime and homicide rates. For instance, the events that
occurred in both Ferguson and MO offered two statements about
the increasing rates of criminal activities. The first statement
was the gun law regulation policies and the second statement
was how to curb such atrocities.
The above process tends to affect the traits of individuals, and
thus they tend to engage in challenging the legitimacies
involved in law enforcement as much as there is a section of the
population that do not turn to the law when looking for

12. assistance in crime situations. Therefore, the shooting that
occurred in Ferguson is believed to contribute to the increasing
number of violent and homicide acts.
The United States is not on the verge of controlling the violent
crime waves that have been hitting the communities. The
illustrations have been indicated by using the summary of data
collected on homicide and violent crime rates with a significant
focus based on the largest 48 U.S. cities (Land, McCall, and
Cohen, 1990). Moreover, the data collected illustrates that the
country is still not capable of fully controlling these issues that
have been tremendously increasing. Crime and homicide rates
are always higher in large cities as much as the standard
occurrence rates tend to fluctuate annually. For instance, the
study indicates that some cities experience an increase in these
acts due to policing methods, governance and administrative
procedures within the system (Berman, Bowman, West, and Van
Wart, 2019). Therefore, the paper looks into the Ferguson effect
and how these issues can be controlled using the introduction of
a policy when looking into the increasing number of convicts
and felony charges in prisons.
This Briefing
Overview & Current Relevance P.1
Theoretical Connection & Program Analysis P.2
Program Strengths & Weaknesses P.3
Recommendation(s) A Closer Look
References P.4
Overview and Current Relevance
AUTHOR: Angus Zhao
HEADLINE:
The issue at hand is addressing the homicide and violent crimes
in the society by analyzing the additional grant funding

13. policies. For instance, the Federal Changes in the 1999-2000
legislative sessions.
Theoretical Connection
Theoretically, the ratio of arrests to offenses reported such as
clearance rates has decreased from 2014 to 2015 mainly in
cities that contain populations of over 100,000 individuals
according to this study (Braga et al., 2019) and this however
coincided with the increasing number of homicide and criminal
cases in these major cities (Rushin and Edwards, 2016). Now,
the growing number of incarceration cases primarily based on
felony charges has led to an increase in the number of prisoners
and convicts in jail and prison centers. Moreover, ex-felons
have no right to the voting and are mistreated when looking into
their powers and policies as accommodated in the government
thus leading to an increased number of unemployment cases in
the United States in accordance to the equality versus equity
theory. This is better, but you could be more clear as to how
this relates/connects to the equality vs. equity theory.
There is some evidence connecting some cities to the
experiences of increased violence and homicide crimes as the
current data has illustrated the country does not have control
over the violent criminal activity wave. Congressional actions
of supporting individual efforts that aim at reducing intense
illegal activities in some of these majorly affected cities are
offered by specific policies. The policy of additional grant
funding as earlier stipulated aims at reducing violent crimes
which involve efforts provided by the grant funds to local or
state governments supporting the crime-reducing policies and
initiatives.
Program Analysis
Additionally, no additional funding is received for prevention

14. systems since the local governments would not need such
assistance. Therefore, there can also be an amendment of the 34
U.S.C. §10157(b) to assist in setting aside a certain amount to
the fiscal JAG appropriations that would help the administrative
sector to combat and address the astonishing increase in certain
types of criminal activities (Perry, 2013). The JAG grant is the
leading source of federal justice funding to state and local
jurisdictions and the main goals of the program is combating the
increased level of criminal activities.
The Edward Byrne Memorial JAG (Justice Assistance Grant)
program could receive more funding from the policymakers
when looking into the reduction of these criminal activities
(James, 2013). The grant program offers financial funding to
assist reducing criminal activities by employing strict measures
which require abundant financial support to the community. The
local governments can use their grant funding to offer crime
preventing efforts that include engaging programs aimed at
addressing issues giving rise to violent activities.
However, additional funding will not only be limited to these
major cities that experience the increases in violent and
homicide rates as JAG is applied as a formula grant system. The
additional funding can be distributed to eligible local and state
governments as indicated by the statutory formula so long as the
Congress increase JAG program appropriations.
One major advantage of the grant funding policy is it assists in
offering the needed funds for discrete grant programs such as
Byrne Criminal Justice Innovation, COPS (Community Oriented
Policing Services’) hire, and Project Safe Neighborhoods
program (Tiwari, 2016). Additionally, the authorization and
appropriation funding for this grant program supports
investments in crime prevention programs and policing
evidence-based strategies. The policy would change the manner

15. that the court proceedings are also undertaken as the additional
funding can be used to pay defendant attorneys since it was
noted that there were court convictions that needed appealing or
were biased or wrongly conducted. Another strength of the
policy was observed in reducing the number of crime and
violent acts being committed as enough investment will be
channeled in addressing these issues.
The government involvement in the change procedures would
impact the whole city populations as there could be an
increasing impact of citizens feeling the effects of their
government in reducing criminal activities.
Additionally, the introduced policy aims at impacting not only
the affected regions or cities but the whole country is put into
perspective.
Furthermore, the involvement of the citizens and government in
these policies would prompt the entire community to look into
the issues leading to the increase of criminal activities,
especially among the younger generation.
On the other hand, the policy's weakness is observed in control
being undertaken by the administration, and thus there can be
office manipulation, embezzlement of funds and a disconnected
grant program especially if the administrative offices do not
observe the effectiveness of the program. Moreover, the
program can only be fully competent in the cities that it was
designed and there is the increasing number of violent acts, and
thus, small towns or regions will not fully be impacted as much
as these regions also need protection and security from these
criminal activities.
Program Strengths and Weaknesses
The policy presented would help in reducing the number of
deaths and incarceration in both prisons and the outside
community. The community should be entirely made aware of
these policies and rights to have explicit knowledge of the
parameters covering certain felony cases in court proceedings.
The issues above can be addressed using the national public

16. safety partnerships where Congress may consider offering
resources to the DOJ to expand the program. The officials
protecting the whole population should undergo an individual
assessment to assert they are fit to protect society. The process
above would assist in reducing the number of mistake or error
cases reported while conducting patrols in neighborhoods.
A Closer Look: Recommendation(s)
This section should simply cite at least 6 sources or articles
used in writing this brief. References should be in APA format.
1. Alexander, M. (2010). The New Jim Crow. Ohio State
Journal of Criminal Law, 9 (1), 7-26.
2. Cespedes, G., & Herz, D. C. (2011). The City of Los Angeles
Mayor’s Office of Gang Reduction and Youth Development
(GRYD) Comprehensive Strategy; Los Angeles: GRYD Office
3. Collins, P. H. (2000). Black feminist thought: Knowledge,
consciousness, and the politics of empowerment (2nd ed.). NY:
Routledge.
4. Greene, R. (1991). Ecological Perspective For Social Work
Practice (2nd Ed.) p. 259-308. New York Aldine DeGruyyer.
5. La Vigne, N. et al. (2017). How Do People in High-Crime,
Low Income Communities View The Police. Urban Institute.
Justice Policy Center.
6. Ratts, M. et al. (2016). Multiculturalism and Social Justice
Counseling Competencies: Guidelines for the Counseling
Profession. Journal of Multicultural Counseling and
Development. Vol. 44 28-48.
7. Land, K. C., McCall, P. L., & Cohen, L. E. (1990). Structural
covariates of homicide rates: Are there any invariances across
time and social space?. American journal of sociology, 95(4),
922-963.
8. Braga, A. A., Zimmerman, G., Barao, L., Farrell, C.,
Brunson, R. K., & Papachristos, A. V. (2019). Street Gangs,
Gun Violence, and Focused Deterrence: Comparing Place-based
and Group-based Evaluation Methods to Estimate Direct and
Spillover Deterrent Effects. Journal of Research in Crime and
Delinquency, 0022427818821716.

17. 9. Berman, E. M., Bowman, J. S., West, J. P., & Van Wart, M.
R. (2019). Human resource management in public service:
Paradoxes, processes, and problems. CQ Press.
Just a thought: All the highlighted sources, I don’t clearly see
how you used them in the briefing paper? If you did, I should
see an in text citation for them or the topic would clearly
connect to them and I don’t see that in all cases. Just double
check that you put in text citations where you should have.
References
pg. 4