2. GENERIC BUSINESS MODEL IN BOLLYWOOD
COST IN MAKING A MOVIE:-
Shooting Interest,
Artists and and Insurance Publicity
Print cost
Technicians Production and cost
expenses Financing
EARNING FORM A MOVIE:-
Box office collection – Less average entertainment tax @ 25% =
Net box office collection
Net box office collection – Less average exhibitor share @ 45%=
Net collection to distributors
Net collection to distributors – Less average distribution cost @ 10%
= Net collection-India
Net collection-India + Satellite revenue + Music and home video
revenue
+ Overseas revenue = Total revenue
3. BUSINESS/INDUSTRY METRICS FOR BOLLYWOOD
Average
number of
screens
for release
Amount
Promotion
paid to
strategy
star-cast
Shooting
Average
charges
number of
due to
prints
location
4. BUSINESS/INDUSTRY METRICS FOR BOLLYWOOD (CONTD.)
Target
audience
Ratings by
different
channels,
Awards won
magazines
and
newspapers
Perception
Movie
about the
category
movie
5. COMPARATIVE ANALYSIS
Gangs of Wasseypur Dabang- By Abhinav
(1&2)- By Anurag Kashyap
Kashyap
Average number of 1000 theatre screens 1800 screens in India and
screens for release across India around 300 screens
overseas
Total cost of making Rs. 18.4 Crore Rs. 42 Crore
First weekend Rs. 10 crore Rs. 49.5 crore
collection
Length of movie 159 mins,158mins 150 mins
Awards won No award National Film Award, seven
Screen Awards, nine Zee
Cine Awards and ten IIFA
Awards
6. COMPARATIVE ANALYSIS (CONTD.)
Gangs of Wasseypur Dabang- By Abhinav
(1&2)- By Anurag Kashyap
Kashyap
Target audience Spectators who seek Masses and classes, the
pleasure in watching young and the old, the girls
forceful, hard-hitting and and the boys
gritty movies
Promotion strategy
Cannes Film Festival Theatrical trailer
Movie category Adult only Family
Perception about the Low cost movie filled with Typical Salman khan’s
movie vulgar abusive language action movie
Ratings by different
channels, magazines 3.5 out of 5 4 out of 5
