1. THE BUSINESS OF
BOLLYWOOD
ANKITA CHHABRA
Division E,
Roll No.-29
SIMS Batch 2012-2014

2. GENERIC BUSINESS MODEL OF BOLLYWOOD
COSTS
Artists/ Shooting/ Taxes-
Crew Finance Distribution Publicity Printing Entertainme
hiring Production cost Cost Cost nt tax,
Cost
cost Costs Service tax
REVENUE
Cable and Ancillary Movie
Domestic Overseas Home ‘In-film’
Satellite Revenue song
Theatrical Theatrical Video branding
Rights Streams downloads
REVENUE-COSTS=PROFIT SUCCESSFUL
INVESTMENT

3. BUSINESS/INDUSTRY METRICS FOR BOLLYWOOD
No. of Amount of
Box office
digital prints profit
collection
sold generated
% of Home No. of
Video Distribution
Viewers rights sold

4. BUSINESS/INDUSTRY METRICS FOR BOLLYWOOD
Amount of revenue
generated from sale Amount of revenue
Average Critics
of distribution and earned from movie
Rating
cable and satellite music download
rights
No. of weeks a
Amount of In- film
movie runs at the
branding revenue
box-office

5. COMPARATIVE ANALYSIS
BASIS OF GANGS OF DABANGG
COMPARISON WASSEYPUR
Box office collection RS 27,52,00,000(27.52 Rs. 141 crores
crore) in India, as of
July 27, 2012
Cost incurred Both parts -Rs.18.50 Rs. 30 Crore
Crores
Publicity expenses Rs. 6 crores Rs. 10 crores
Number of prints 1000 1800

6. COMPARATIVE ANALYSIS
BASIS OF GANGS OF DABANGG
COMPARISON WASSEYPUR
Average Critics 3.5/5 4/5
rating
Satellite right sales Rs. 12 crore. Rs. 40-42 crore
No. of weeks 8 11
running successfully
at box office
Final Verdict Very Good Excellent