3. INDUSTRY METRICS FOR
BOLLYWOOD
Theatre Occupancy • How much of the total capacity of theatre is occupied in
Rate %
Revenue from Ticket • Approximately 70% of the revenue comes from this
Sales medium
Opening Day • What is the opening day collection (in Rs. )
Collection
• How much can the movie survive on the box office.
Shelf Life • On Average Shelf life of Movie is 1 week.
Critics Review • What are the critics ratings for the movie
• What are the sales derived from satellite rights
IP Rights Sale selling.
Source: ET,koimoi.com
4. INDUSTRY METRICS FOR
BOLLYWOOD
• Before actual release of movie what are the other cost
Pre-Release Costs ,like marketing and promotions
• What are the subsidies provided by various foreign
Subsidy Schemes countries
• Depending upon the star cast in the movie the net
Star Cast line revenue varies
• How much is the print(in forms of CD/DVDs) and
Print/Screen Sales screen sales
Viewers as % of Total • How much of the viewers out of total population of
Population movie goers turn up for the movie.
Source: ET,koimoi.com
5. C O M PA R AT I V E A N A LY S I S O F G OW
A N D DA B BA N G
Metrics GOW Dabbang
Pre-Release 26 42
Cost(in Rs Crore)
Production
Directors Anurag Abhinav
Kashyap Kashyap
Star Cast Line No Top slot Salman Khan
Actor
IP Rights Sale(in Rs Crore) 16 19.5
Distribution
Print/Screen Opening 1000 1800
Source: Wikipedia,koimoi,Imdb
6. C O M PA R AT I V E A N A LY S I S O F G OW
A N D DA B BA N G
Metrics GOW Dabbang
Opening Day Collection 2.75 14.5
(in Rs Crore)
First Week Collection 10.4 49.5
(in Rs Crore)
Net Revenue 28.25 215
Exhibition (in Rs.Crore)
Distributors ViaCom ShreeAstavinayak
and Arbaaz khan
Ltd
Theatre Occupancy Rate Single Screen 10-15% 95-100%
Multi Screen 10-15% 80-100%
Shelf Life (in Weeks) 8 11
Critics Review 8.6/10 6.4/10
Source: Wikipedia,koimoi,Imdb
