2. Flipped Sessions - Aim
⢠Students to watch recorded lectures which had
pause points and questions for reflection
⢠Lecture and seminar time dedicated to discussing
questions and exercises, exploration and
elaboration of key concepts
3. Context and some issues
⢠1st year UG module Introduction to Marketing
⢠100+ bright/demanding students; 3As; International
⢠Mixed discipline backgrounds, marketing â history
⢠Packed lecture rooms
⢠Change of textbook edition
4. Grants, Awards and Support
UCL
Teaching and Learning Innovation Grant 2013
e-leaning Development Grant 2013
HEA
Changing the Learning Landscape Award 2013
Pearson Education
Pilot, licences, training and development support
10. Carrots and Sticks
⢠Weekly Tasklist
⢠Activities linked to the online lecture
materials,
submission as a proxy for attendance
⢠Seminar attendance compulsory
⢠Weekly test for credit
⢠Chasing non-contributors
⢠Frequent updates and help
⢠Skype me
⢠Badges
â˘. Small prizes
⢠Multiple opportunities for 2 way feedback
⢠Fast turnaround
13. Student Responses
⢠Itâs a very interesting module and I'm enthralled by
what I have learned so far. Looking forward to the
future lessons!
⢠So far I think the course has been interesting and
very well organised. I think it is useful to have
assigned readings and quizzes because it helps
me to remember to do the reading.
⢠Very excited to get stuck in!
14. Change is not always comfortableâŚ
⢠Some students voiced concerns about paying
increased fees and not having face to face
lectures
⢠âI would really like to have physical lessons once
in a while. Even if it is not a proper lectureâ.
⢠âMaybe more lectures would be goodâ
15. Workload
⢠Reasonable; much re-thinking and structuring of
resources & online materials
⢠Being responsive to a changing situation at short
notice
⢠Keep your nerve!
â Up until midnight for the 1st deadline
16. Teething troubles?
⢠Remarkably few
⢠172 enrolments⌠logistics challenge
⢠Some parts more seamless than others
⢠Easy to tailor and modify
22. What worked well
⢠Bulk registration on MyMarketing Lab
⢠Student engagement levels typically high, though
some stragglers needed chasing
⢠Programmed activities with conditional releases to
âdriveâ and signpost students through the materials
⢠Completion certificates popular
⢠Skype access to teaching staff well used⌠though
perversely rated as âadequateâ on evaluation!
23. What didnât go so well
⢠Google Challenge - delayed by Google, couldnât
be fitted in⌠emergency replacement assignment
⢠Open Badges and Leaderboard â bowtie effect
⢠MyMarketing Lab Quizbank
⢠Echoserver down one week caused delays
24. What students liked
⢠âThe seminars were very, very good. They made you really
understand the theory and everything related to it.â
⢠âThe online lectures and the delivery. I like the fact that
Jane answers the emails all the time and we can skype
her whenever in need. Moreover, I find the lecture casts
more effective than the traditional ones as we can stop the
recording when we want to and take notes, a break, a
nap...â Hmmm
⢠âThe video coursework, because its doing marketing in a
fun wayâ
⢠âthe combination of online lecture, materials, course work
and seminar really enable us to learn something from the
course.â
25. And not so muchâŚ.
⢠âI really don't like the online lectures. I prefer having a set
time in a lecture hall that I know I can attendâ.
⢠âMore interactive and less online. I felt as if I was teaching
myself the whole course.â
⢠âI don't like the online textbook, It's very difficult reading
such large chapters online.â
⢠âWhy are we paying ÂŁ9000 to do online lectures ?â
26. Results
Students Average % Minimum Maximum
2013-14
2012-13
2011-12
172
118
102
67.2%
64.7%
62.8%
30
32
40
86
83
81
By UCL standards, a very large cohort
27. The Challenges
⢠Dealing with instrumentalism
⢠Motivating students to explore and take
responsibility for their learning
⢠Overcoming expectations of âspoon feedingâ
28. Conclusions thus far
⢠Structured approach worked pretty well⌠though needs
work for next year
⢠Carrot and stick approach with conditional releases and
weekly quizzes worked as a concept
⢠Problems of dependency on a 3rd party need avoiding
(Google in particular)
⢠e-books donât suit all students
⢠When left to explore MyMarketingLab, many didnât
⢠Its scalable for large numbers, but donât underestimate the
support requirement and accessibility issues
29. Whatâs next?
⢠Will students be prepared to pay?
⢠Detailed analysis of student behaviours and
results
⢠Learning about student behaviours and any
relationships between behaviour and results
⢠Snagging and modifying for next year
⢠Take this summer off!
101 marketing
Info for management for business â own students, 3 As, international, UCL global universities,
Historians, 1 year exchange student
Textbook chagning edition
Recent academic, most of life in IT industry, comfortable with tech
Module in spring, uk pilot of myMarketingLab, integration
Sardines â increasing nos of students, room not big enough, rooms more than 80
Pressure mother has been moved into hospital
All was present and how to work together
Google -
Open badges are digital artifacts which can be designed using a number of open source applications
There are two key roles, the badge issuer or owner and the individual who can earn or be awarded the badge.
The diagram on the slide shows how the process works.
Badges can be designed and issued for absolutely anything at all. From the deadly serious to the utterly frivolous.
This project implements specially designed badges to gamify e-learning materials for a 1st year undergraduate module in marketing