Marketing Your Liberal Arts Degree: Discovering What Career is Calling You
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This presentation highlights key tips/strategies undergraduate students may do to best market their liberal arts degree to employers at the completion of higher education. A practical resource for all college students. Enjoy!
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Marketing Your Liberal Arts Degree: Discovering What Career is Calling You
- 1. Marketing Your Liberal Arts Degree To Employers: Roy Y. Chan, M.A. Indiana University, Bloomington rychan@indiana.edu October 8, 2015 Discovering What Career is Calling You
- 2. October 24, 2015 • To address challenges in the job/internship search process • To identify strategies on how to market yourself to employers. • To help translate your skills to the workplace environment. Objectives
- 3. True OR False: These days many people challenge the value of a liberal arts education. It’s expensive, and it fails to lead directly to a job.
- 4. FALSE!
- 5. October 24, 2015 • Bullet point one • Bullet point two • Bullet point three • Bullet point four • Bullet point five
- 6. October 24, 2015 YOU Are in Demand! Association of American Colleges & Universities (AAC&U), 2015
- 8. John Kerry, U.S. Secretary of State • B.A. in Political Science, Yale University, 1966 October 24, 2015
- 9. Michael Eisner, Walt Disney Company CEO • B.A. in English Literature, Denison University, 1964 October 24, 2015
- 10. Susan Wojcicki, YouTube CEO • B.A. in History and Literature, Harvard University, 1990 October 24, 2015
- 11. Sarah Clarke, Actress of 24 (Nina Myers) • B.A. in Fine Arts and Italian, Indiana University, 1991 October 24, 2015
- 12. What do the these people have in common? October 24, 2015
- 13. October 24, 2015 “So I’m about to graduate…How do I get there????” • Bullet point one • Bullet point two • Bullet point three • Bullet point four • Bullet point five
- 14. Two Key Steps to Market Liberal Arts Degree •1) Discover Your Path •2) Selling Your Potential October 24, 2015
- 15. 1) Discover Your Path • “I’ll do anything…I just need a job” • “I have a B.A. degree…I’ll take any job” Not true! More likely, you don’t know what you want to do or how to get there. October 24, 2015
- 16. October 24, 2015
- 17. 1) Discover Your Path Three categories to explore your path a) Values – What makes you happy? b) Interests – What is calling you? c) Skills and Strengths - When do you shine? October 24, 2015
- 18. 1) Discover Your Path a) Values – What makes you happy? • Have a high salary OR meaningful work? • Have time freedom/flexibility/autonomy OR clear path for advancement? • Have friendship OR competition? * Not sure? Consider completing The Values Assessment October 24, 2015
- 19. 1) Discover Your Path b) Interests – What is calling you? 1) What subject do you like to talk about? 2) What subjects in the bookstore do you go first? 3) If money did not exist, what are three activities you’d love to experience? * Not sure? Consider taking The Strong Interest Inventory (SII) or The Myers-Briggs Type Indicator (MBTI) October 24, 2015
- 20. 1) Discover Your Path c) Skills and Strengths – When do you shine? 1)What do your friends tell you about yourself? 2)What was your favorite subject in school? 3)What role do you assume in team projects? October 24, 2015
- 21. 1) Discover Your Path Values Interests Skills October 24, 2015
- 22. 2) Selling Your Potential October 24, 2015 FACT Your major is NOT important. Rather, your abilities/skills and drive for success matter more than major.
- 23. 2) Selling Your Potential October 24, 2015 Tell Your Story 1)What are the values, interests and strength you identified in your self-reflection? 2)What is an event that has helped shape who you are today? 3)What is an accomplishment, in schooling, volunteering, internship, or work? 4)What skills did you gain from your major? What makes you unique?
- 24. 2) Selling Your Potential October 24, 2015 1)Resume – Quality over quantity 2)Cover Letter – Customize your story to their needs 3)LinkedIn – Title and Summary are key 4)Informational Interviewing – Ask questions to employers and tell your story.
- 25. 3) Job Hunt Effectively Two Biggest Factors How Employers Select Employees 1)Internal Candidate 2)Network October 24, 2015SLIS IUB (Edit via "View" Menu then "Header and Footer...")
- 26. 2) Job Hunt Effectively October 24, 2015SLIS IUB (Edit via "View" Menu then "Header and Footer...") Set Job Search Goals
- 27. 3) Selling Your Potential October 24, 2015SLIS IUB (Edit via "View" Menu then "Header and Footer...") • “I don’t have relevant experience.” • “My degree doesn’t relate to a career.” • “I’m just like everyone else.”
- 28. October 24, 2015 • Bullet point one • Bullet point two • Bullet point three • Bullet point four • Bullet point five Purpose of liberal arts education
- 29. Roy’s “RST” Secret Ingredient 1)The “R” Rule – It’s not about your Resume; it’s about our Relationships 2)The “S” Rule – Smile, Smile, Smile 3)The “T” Rule – Thanking and Follow Up is key skill to success October 24, 2015
- 30. Final note…. Did you know that IU offers FREE career coaching session for both IUAA members and IUAA non- members? Set up an appointment today at: careers@alumni.iu.edu October 24, 2015
- 31. Questions? Comments? Roy Y. Chan, M.A. Indiana University, Bloomington rychan@indiana.edu (562)-338-1507 For more information, visit: www.royychan.com or www.linkedin.com/in/rychan October 24, 2015