Engaging design principles ppt
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Engaging design principles ppt
- 1. Engaging Design Principles L&D Philadelphia – February 2nd, 2016
- 2. Welcome • Housekeeping • Introductions • News • Upcoming Events • Sponsorship • Community
- 3. Engaging Design Principles Content, Structure, Flow • Four Critical Questions • WIFFM Triggers • Openings • Flow • Internal Links • External Links Visuals • File Types • Basics • Color • Organizing Content • Improving Instructional Design Training 9 Events of Instruction
- 4. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 5. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 6. What is your Point B? What is the WIFFM? Do you have your Roman Numerals? What’s your FLOW structure? Four Critical Questions
- 7. What is your Point B? What is the WIFFM? Do you have your Roman Numerals? What’s your FLOW structure? Four Critical Questions
- 8. What is Your Point B? • Do you want to be……a Wizard of Aahs!? • Goal: • Get your audience from start to finish • From skeptics to believers • From newbies to experts • Tricks: • Start with the Objective in Sight • Pathos • Shift Focus!
- 9. What is your Point B? What is the WIFFM? Do you have your Roman Numerals? What’s your FLOW structure? Four Critical Questions
- 10. What is Your WIFFM? • Everyone sells….even trainers • Goal: • Gain Attention (Presentation, Training, anything!) • Lay the foundation • Win trust, build culture, gain reliability • Tricks: • Why are you here? • What do you want? • How can I help?
- 11. WIFFM?
- 12. What is your Point B? What is the WIFFM? Do you have your Roman Numerals? What’s your FLOW structure? Four Critical Questions
- 13. Roman Numerals
- 14. Roman Numerals • Grocery Store Choice Blues?..........Thank Howard Moskowitz • Goal: • Brainstorming • Clustering • Identifying Core Concepts/Needs • Tricks: • Brainstorm without hesitation/rules • Use Color Coding / Visuals • Bring in non-experts!
- 15. What is your Point B? What is the WIFFM? Do you have your Roman Numerals? What’s your FLOW structure? Four Critical Questions
- 16. Flow Structure? • Content has a natural order…. • Goal: • Stop them from thinking! • Points of Reference, Pauses, Placeholders • Content, Graphics, Media Decisions – Easier! • Tricks: • Random Access versus Linear Access • Focus BEFORE Flow • Outlines / Brainstorming / Graphic Organizers
- 17. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 18. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 19. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 20. This is important to you because…… • Tell Them! • Goal: • Alleviate Fears • Identify Objectives • Sets the mood/direction/purpose • Tricks: • Need your Point B! • Need your WIFFM! • Need your Flow!
- 21. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 22. What does this mean to you? • Ask them a question, then answer it! • Goal: • Empathize with your audience • Sets the mood/direction/purpose • Okays discussion / reaction / interpretation • Tricks: • Need to know pain points • Need to paint a picture
- 23. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 24. Why am I telling you this? • Define the situation/problem • Goal: • Sets the parameters / direction / purpose • Need to set the stage for a journey, or for change • Want to connect to something deep or not obvious • Tricks: • Need a compelling story/reason • Need to anticipate objections or interpretations • Us/We/You not “I”
- 25. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 26. Who cares? • Make it Obvious! • Goal: • Brace for change • Justify your choices • Explain the decision making process that lead to… • Tricks: • Put it in their terms/language/jargon • Tell a story • Don’t back away from complexity
- 27. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 28. So what? • Focus on the outcomes/consequences • Goal: • Brace for change • Justify your choices • Explain the decision making process that lead to… • Tricks: • Put it in their terms/language/jargon • Tell a story • Don’t back away from complexity
- 29. This is important because….. What does this mean to you….. Why am I telling you this…… Who cares? So what? And…… WIFFM Triggers
- 30. And…..(what’s your point?) • Connect the Dots! • Goal: • Simplify the complex • Justify the course of action, what’s to come • Reframe…..for the audience • Tricks: • Give them next steps • Preview what’s to come • Focus on the end, explain the journey
- 31. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 32. Roman Numerals
- 35. Question • Connect the Dots! • Goal: • Defines the problem / situation • Allows you to judge audience • Sets the stage for interaction or dialogue • Tricks: • Get attention • Must be relevant • You must, must answer it clearly!
- 37. Factoid • Arise, Arise Riders of Theoden! • Goal: • Connects situation to “problem” • Gives you a chance to explain • Sets the stage for direction/action/process • Tricks: • Must be related to your Point B! • Must be well groomed & unambiguous • Never, ever, ever fake it
- 39. Retrospective/Prospective • Then/Now/Then • Goal: • Compare & Contrast Then to Now or Now to Then (future) • Highlights progress or progress to come • Explains decision making process • Tricks: • Don’t reach for your metaphor • Comparisons must be the same • Don’t just compare – explain the world / consequences
- 41. Quotation • “The thing about quotes on the internet is you can never trust their authenticity” (Abraham Lincoln) • Goal: • Removes the isolation • Makes things tangible • Adds context / importance / weight • Tricks: • Unless it relates, find a Wall Street Journal article and don’t quote history • It must directly relate to Point A or Point B! • Name recognition means something
- 43. Anecdote • Tell me and I forget…..(Ben Franklin) • Goal: • Elicits compassion/empathy • Make the abstract or boring come to life • Makes the inhuman…..human • Tricks: • Never tell a joke….no seriously…. • Keep it short • Emphasis needs to be on the content – put the video after the story
- 45. Aphorism • There’s only 1 chance…. • Give a man a fish……. • Goal: • Strike against common sense or common thought • Set the stage for “rebellion” • Tricks audience into comfort, then shock • Tricks: • It must directly relate to Point A or Point B! • When in doubt, run & don’t use it • Find a way to come back to it – make it sticky!
- 47. Analogy • How do you explain a car to….Cleopatra? • Goal: • Make the unobvious…obvious • Great for technical topics • Great for simplifying as needed for different than usual audiences • Tricks: • Don’t stretch it…. A router is not like a wheel • When in doubt, run & don’t use it • Find a way to come back to it – make it sticky!
- 48. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 49. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 50. Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 51. Modular • Definition • Similar parts, units, or components with equal weight or when order is unimportant • When: • Identify Equal Parts • No defined process • How • Chunking! Clustering! Smile Handshake Body Language Problem Solving Customer Service Skills
- 52. Modular Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 53. Chronological • Definition • Organizes ideas along a timeline • When: • Past to Present • Present to Future • Process • Set the Stage • How • Put it in order silly! • Understand the goal! • Make it tactile – what’s the point of it? 1972 1990 2006
- 54. Modular Chronological Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 55. Physical • Definition • Organizes ideas according to their physical or geographic location • When: • Geographical Distribution • Physical Space • How • Need data • Visualize the Data • Content is ordered according to audience’s needs
- 56. Modular Chronological Physical Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 57. Spatial • Definition • Organizes ideas around a concept • When: • 10,000 Foot View to Granular • Local to International • You want to avoid the data dump • How • Use an analogy • Use a metaphor • Brainstorm/visualize it Operations Strategy Business Model
- 58. Modular Chronological Physical Spatial Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 59. Problem/Solution • Definition • Defines Situation/Reality then presents the solution or strategy • When: • Current vs Future State • Want someone to make a move • Emphasize what your selling or proposing • How • Problem must be clearly defined • Emphasis & support must be right • Focus on the Solution Innovation Customer & Client Demands
- 60. Modular Chronological Physical Spatial Problem/Solution Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 61. Issues/Actions • Definition • Defines Situation/Reality then presents the solution or strategy • When: • Change Management • Re-structure • Shift Focus • How • Stay Positive • Elicit Feedback – allow discussion • Be prepared with Next Steps
- 62. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 63. Opportunity/Leverage • Definition • Defines an opportunity – new product, new market, new reality – then how you can exploit it • When: • Sales – New Products, Ideas, etc. • Manage the Change – Defend a position • IPO Roadshows • How • Clearly define the state – no arguments or ambiguity • Action steps must be concrete enough for setting • How will you sustain it? Amazon’s IPO Speed Less Real Estate Existing Delivery Systems Convenience
- 64. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 65. Form/Function • Definition • Organizes material around a single, central concept • When: • Single Concept – Multiple Applications • Franchise Opportunity • Tech Application • How • Clearly Define the Concept • Avoid confusion & other flows • Brainstorm the applications (beforehand). Find a unifying theme or sub-flow John’s Tomatoes Ketchup Spaghetti Sauce Salad Salsa
- 66. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 67. Features/Benefits • Definition • Organizes material around a single, central concept • When: • Sell A Product, Idea, Service • Already know how to use… it (whatever it is) • Point B(s) are clear • How • Most important to least • Biggest to smallest • Use a test audience or pre-launch polling – find out what’s important to them! Oxi- Clean Laundry Upholstery Stains Outdoor Cleaning Rug Stains
- 68. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 69. Case Study • Definition • Tell a narrative of how to do something, why you did something, or want to sell something (an idea) • When: • More complex “sells” • Evidence Based Learning • Devil in the Details • Make something more “human” • How • Organize into chapter • Before/After needs to be obvious • Humanize the information!
- 70. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Compare & Contrast Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 71. Argument / Fallacy • Definition • You raise your enemy’s points and then offer rebuttals and evidence • When: • Hostile Crowd • You anticipate pushback/rejection • YOU MUST KNOW PAINPOINTS! • Clear the Air before something else • How • You must see things through their eyes • Be prepared & know • Don’t belittle, but don’t back down • America’s military & industrial complex could not be damaged • UK’s ownership of the Seas • Germany’s invasion of Russia • Population • General Winter • Scorched Earth • Holocaust led to emigration of top scientists • No “war at home” in Germany & Japan till 1944 • Lack of natural resources in both countries Why Axis could not win World War II
- 73. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Matrix Parallel Tracks Rhetorical Question Numeric Openings
- 74. Compare & Contrast • Definition • Organizes material around a this versus that structure • When: • Point out positives in YOUR product, process, system, or way of doing things • Help change behavior • Know thy audience! – Content/Structure must be positive. Do you want to call out employees doing it “wrong”? • How • Tit-for-tat • Include unwanted/bad consequences from old way • Arguments have to hold up Retail High Prices Extra Staff Constant “Turnover” of merch. Slaves to Fashion Trends Off-Price Retail Low Prices Optimized Labor Many different sources Practical & Reliable
- 75. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Parallel Tracks Rhetorical Question Numeric Openings
- 76. Matrix • Definition • Makes complex concepts or ideas easier • When: • Want to make it easy to follow • Stable Relationships (not dynamic) • Spotlight on a specific section • How • Well designed • Plot out your flow – sub flow (Biggest to smallest, least to greatest) • Give visual clues as to location/progress through presentation Need for Financial Guidance Income Low High High A B Low C D
- 77. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Rhetorical Question Numeric Openings
- 78. Parallel Tracks • Definition • Organizes content around two or more themes/threads that repeat throughout • When: • Want to highlight differences between related items (Nursing School vs. Medical School) • Show when crossover occurs between tracks • Put specific choices or sub-topics in context • How • Don’t over emphasize similarities • Don’t lecture – or feel the need to tell each track’s story point by point • Understand what your trying to highlight Project Management Tracks Finance IT Operations Project Management Fundamentals Project Terminology, Goals, & Measurements Project Financials Financial Reporting for Projects IT Fundamentals Process Improvement Change Management 101 ROI & Measurements User Design & Testing Negotiations with Colleagues
- 79. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Numeric Openings
- 80. Rhetorical Question • Definition • Pose & then answer questions • When: • You can anticipate audience’s questions • Prep for future change, training, information • Information / Attitude / Behavior & not skills/knowledge training • How • Over-plan! • Aim for intelligence • Again, don’t stretch analogies
- 81. Modular Chronological Physical Spatial Problem/Solution Issues/Actions Opportunity/Leverage Form/Function Features/Benefits Case Study Argument/Fallacy Compare & Contrast Matrix Parallel Tracks Rhetorical Question Openings
- 82. Numeric • Definition • Uses numbers to bring together loosely related concepts • When: • You want to reinforce concepts • Help make connections obvious • You combine with another flow – analogy or aphorism • Make people not feel isolate • Make people wait for the “big reveal” • How • Gather data & organize • Rank according to some logical scale • David Letterman / Tony Robbins
- 83. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 84. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 85. Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 86. Reference Flow Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 87. Reference Flow Logical Transition Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 88. Reference Flow Logical Transition Cross Reference Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 89. Reference Flow Logical Transition Cross Reference Rhetorical Questions Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 90. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Mantra Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 91. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Internal Summary Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 92. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Enumeration Do the Math Reinforce Point B Say My Name! Internal Links
- 93. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Do the Math Reinforce Point B Say My Name! Internal Links
- 94. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Reinforce Point B Say My Name! Internal Links
- 95. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Say My Name! Internal Links
- 96. Reference Flow Logical Transition Cross Reference Rhetorical Questions Recurring Theme Bookends Mantra Internal Summary Enumeration Do the Math Reinforce Point B Internal Links
- 97. Content, Structure, Flow Four Critical Questions WIFFM Triggers Openings Flow Structures Internal Links External Links
- 98. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 99. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 100. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 101. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 102. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 103. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 104. Direct Reference Mutual Reference Ask Questions Contemporize/Historical Localize Data External Links
- 105. Engaging Design Principles Content, Structure, Flow • Four Critical Questions • WIFFM Triggers • Openings • Flow • Internal Links • External Links Visuals • File Types • Basics • Color • Organizing Content • Improving Instructional Design Training 9 Events of Instruction
- 106. Visuals File Types Basics Color Organizing Content Improving Instructional Design
- 107. Visuals File Types Basics Color Organizing Content Improving Instructional Design
- 111. Visuals File Types Basics Color Organizing Content Improving Instructional Design
- 112. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 113. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 114. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 115. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 116. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 117. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 118. Graphic Space White Space Gridlines Rule of Thirds Symmetrical vs. Asymmetrical Perspective Visuals - Basics
- 119. Visuals File Types Basics Color Organizing Content Improving Instructional Design
- 127. Visuals File Types Basics Color Organizing Content Improving Instructional Design
- 135. Visuals File Types Basics Color Organizing Content Improving Instructional Design
Editor's Notes
- Objective in Sight Aids Content Decisions Aids other design questions – what to highlight, what’s important on an image, what features need to be….featured. Pathos emPATHy Shift Focus from Features…..to Benefits How would your structure different a demo for apple addicts vs….. Luddites?
- Everyone Sells New concept, new product, new process, new system, new meaning, new why? Question: Have you ever trained a reluctant set of learners? What was that experience like? In hindsight, what could you have done differently? Goal: Gain Attention (Gagne’s 9 Events) Lay the Foundation Win trust, build culture, earn reliability Tricks Why are you here? (No seriously. Q&A / Discussion / Poll / ) What do you want (Q&A / Discussion / Poll / (Informal Journal Question) How can I help?
- How many of you hate going into a grocery store to buy salad dressing? Or Spaghetti sauce? You’ve got the Grocery Store Blues! To a worm in horseradish, the world is horseradish Goal: Brainstorming Clustering Identifying Core Concepts/Needs Tricks Brainstorm without hesitation/rules Use Color Coding/Visuals Bring in non-experts
- Content has a natural order Sometimes it’s obvious. Sometimes it’s not. But unless you give it flow & structure & meaning – your learner will. You don’t have to have all the skills to begin. You can go deep in one area & come back up. Goal: Stop them from thinking! (Or making up their own meaning) Give you points of reference, pauses, placeholders for activities or for Q&A Content, Graphics, Media Decisions – Easier! Tricks Random Access vs. Linear Access Focus BEFORE Flow Outlines / Brainstorming / Graphic Organizers
- Tell Them! Goal: Alleviate Fears Identify Objectives Sets the mood/direction/purpose Tricks Need Your Point B! Need Your WIFFM! Need Your Flow!
- Ask them a question, then answer it! Goal: Empathize with your audience Sets the mood/direction/purpose Okays discussion / reaction / interpretation Tricks Need to know pain points Need to paint a picture
- Define the situation/problem Goal: Sets the parameters / direction / purpose Need to set the stage for a journey, or for change Want to connect with something deep or not obvious Tricks Need a compelling story/reason Need to anticipate objections or interpretations Us/We/You not “I”
- Make it Obvious Goal: Brace for Change Justify your choices Explain the decision making process that lead to… Tricks Put it in their terms/language/jargon Tell a story Don’t back away from complexity
- Focus on the outcomes/consequences Goal: Brace for change Justify your choices Explain the decision making process that lead to… Tricks: Put it in their terms/language/jargon Tell a story Don’t back away from complexity
- Connect the Dots! Goal: Simplify the complex Justify the course of action, what’s to come Reframe…..for the audience Tricks: Give them next steps Preview what’s to come Focus on the end, explain the journey
- Connect the Dots! Goal: Defines the problem / situation (Think FEMA after-action post hurricane Katrina) Allows you to judge audience Sets the stage for interaction or dialogue Tricks: Get attention Must be relevant You must, must answer it clearly
- Arise, Arise Riders of Theoden! Goal: Connects situation to “problem” Gives you a chance to explain Sets the stage for direction/action/process Tricks: Must be related to your Point B! Must be well groomed & unambiguous Never, ever, ever fake it
- Then/Now/Then Goal: Compare & Contrast Then to Now or Now to Then (future) Highlights progress or progress to come Explains decision making process Tricks: Don’t reach for your metaphor Comparisons must be the same Don’t just compare – explain the world / consequences
- “The thing about quotes on the internet is you can never trust their authenticity” (Abraham Lincoln) Question: What class would that be appropriate as a opening quote – Historical Research, Historical Accuracy, College Writing / Sources Goal: Removes the isolation Makes things tangible Adds context / importance / weight Tricks: Unless it relates, find a Wall Street Journal article and don’t quote history It must directly relate to Point A or Point B! Name recognition means something
- Tell me and I forget…..(Ben Franklin) Goal: Elicits compassion/empathy Make the abstract or boring come to life Makes the inhuman…..human Tricks: Never tell a joke….no seriously…. Keep it short Emphasis needs to be on the content – put the video after the story
- There’s only 1 chance…. Give a man a fish……. Goal: Strike against common sense or common thought Set the stage for “rebellion” Tricks audience into comfort, then shock Tricks: It must directly relate to Point A or Point B! When in doubt, run & don’t use it Find a way to come back to it – make it sticky!
- How do you explain a car to….Cleopatra? Goal: Make the unobvious…obvious Great for technical topics Great for simplifying as needed for different than usual audiences Tricks: Don’t stretch it…. A router is not like a wheel When in doubt, run & don’t use it Find a way to come back to it – make it sticky! 1. When she tried to sing, it sounded like a walrus giving birth to farm equipment. 2. Her eyes twinkled, like the moustache of a man with a cold. 3. She was like a magnet: Attractive from the back, repulsive from the front. 4. The ballerina rose gracefully end pointe and extended one slender leg behind her, like a dog at a fire hydrant. 5. She grew on him like she was a colony of E. coli and he was room temperature Canadian beef. 6. She had him like a toenail stuck in a shag carpet. 7. The lamp just sat there, like an inanimate object. 8. Her face was a perfect oval, like a circle that had two sides gently compressed by a Thigh Master. 9. Her eyes were like the stars, not because they twinkle, but because they were so far apart. 10. His career was blowing up like a man with a broken metal detector walking through an active minefield. 11. The sun was below the watery horizon, like a diabetic grandma easing into a warm salt bath. 12. From the attic came an unearthly howl. The whole scene had an eerie, surreal quality, like when you’re on vacation in another city and Jeopardy comes at a 7:00 p.m. Instead of 7:30. 13. It was as easy as taking candy from a diabetic man who no longer wishes to eat candy. 14. She had a deep, throaty, genuine laugh, like that sound a dog makes before it throws up. 15. Their love burned with the fiery intensity of a urinary tract infection. 16. It’s basically an illusion and no different than if I were to imagine something else, like Batman riding a flying toaster. 17. If it was any colder, it would be like being in a place that’s a little colder than it is here. 18. Joy fills her heart like a silent but deadly fart fills a room with no windows. 19. The bird flew gracefully into the air like a man stepping on a landmine in zero gravity. 20. He felt confused. As confused as a homeless man on house arrest. 21. The revelation that his marriage of 30 years had disintegrated because of his wife’s infidelity came as a rude shock, like a surcharge at a formerly surcharge-free ATM.
- Definition Similar parts, units, or components with equal weight or when order is unimportant When: Identify Equal Parts No defined process How Chunking! Clustering!
- Definition Similar parts, units, or components with equal weight or when order is unimportant When: Identify Equal Parts No defined process How Chunking! Clustering!
- Definition Organizes ideas according to their physical or geographic location When: Geographical Distribution (Sales #’s) Physical Space (Onboarding Image – Ground Floor to Executive Level) How Need data Visualize the Data Content is ordered according to audience’s needs
- Definition Organizes ideas around a concept When: 10,000 Foot View to Granular Local to International You want to avoid the data dump How Use an analogy Use a metaphor Brainstorm/visualize it
- Definition Defines Situation/Reality then presents the solution or strategy When: Current vs Future State Want someone to make a move Emphasize what your selling or proposing How Problem must be clearly defined Emphasis & support must be right Focus on the Solution
- Definition Defines Situation/Reality then presents the solution or strategy When: Change Management Re-structure Shift Focus How Stay Positive Elicit Feedback – allow discussion Be prepared with Next Steps
- Definition Defines an opportunity – new product, new market, new reality – then how you can exploit it When: Sales – New Products, Ideas, etc. Manage the Change – Defend a position IPO Roadshows How Clearly define the state – no arguments or ambiguity Action steps must be concrete enough for setting How will you sustain it?
- Definition Organizes material around a single, central concept When: Single Concept – Multiple Applications Franchise Opportunity Tech Application How Clearly Define the Concept Avoid confusion & other flows Brainstorm the applications (beforehand). Find a unifying theme or sub-flow
- Definition Organizes material around a single, central concept When: Sell A Product, Idea, Service Already know how to use… it (whatever it is) Point B(s) are clear How Most important to least Biggest to smallest Use a test audience or pre-launch polling – find out what’s important to them!
- Definition Tell a narrative of how to do something, why you did something, or want to sell something (an idea) When: More complex “sells” Evidence Based Learning Devil in the Details Make something more “human” (Do you want to sit through a class on SCORM?) How Organize into chapter Before/After needs to be obvious Humanize the information!
- Definition You raise your enemy’s points and then offer rebuttals and evidence When: Hostile Crowd You anticipate pushback/rejection YOU MUST KNOW PAINPOINTS! Clear the Air before something else How You must see things through their eyes Be prepared & know Don’t belittle, but don’t back down
- Definition You raise your enemy’s points and then offer rebuttals and evidence When: Hostile Crowd You anticipate pushback/rejection YOU MUST KNOW PAINPOINTS! Clear the Air before something else How You must see things through their eyes Be prepared & know Don’t belittle, but don’t back down
- Definition Makes complex concepts or ideas easier When: Want to make it easy to follow Stable Relationships (not dynamic) Spotlight on a specific section How Well designed Plot out your flow – sub flow (Biggest to smallest, least to greatest) Give visual clues as to location/progress through presentation
- Definition Organizes content around two or more themes/threads that repeat throughout When: Want to highlight differences between related items (Nursing School vs. Medical School) Show when crossover occurs between tracks Put specific choices or sub-topics in context How Don’t over emphasize similarities Don’t lecture – or feel the need to tell each track’s story point by point Understand what your trying to highlight
- Definition Pose & then answer questions When: You can anticipate audience’s questions Prep for future change, training, information Information / Attitude / Behavior & not skills/knowledge training How Over-plan! Aim for intelligence Again, don’t stretch analogies
- Definition Uses numbers to bring together loosely related concepts When: You want to reinforce concepts Help make connections obvious You combine with another flow – analogy or aphorism Make people not feel isolate Make people wait for the “big reveal” How Gather data & organize Rank according to some logical scale David Letterman / Tony Robbins