2. WHAT IS THE AIM OF THIS VIDEO?
Watchers should gain a wider understanding of:
• The trends in popularity
• The key social media sources
• What the future holds for the Social Media Marketing Industry

3. THE FACTS
89% of marketers want
to know the most
effective social media
tactics
Around 68%
of marketers
plan to
increase their
blogging
presence
If forced to only
use one
platform, 54%
of marketers
would choose
Facebook.

4. THE WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA
MARKETING

5. MOST COMMONLY USED SOCIAL MEDIA
PLATFORMS IN 2014

6. 64% of marketers plan to increase their use of LinkedIn.
B2B marketers are significantly more likely to increase their
use.
( 77% B2B : 54% B2C)

7. TWITTER
• Majority of marketers will
increase their activities on
Twitter, up from 64% in 2013.
• The majority of Twitter users
are younger (12 – 34) – key
target audience.

8. 1. The most important social network to marketers
2. 69% of B2C plan to increase Facebook efforts, compared
to 54% of B2C.
3. Social media newcomers (73%) are more likely to increase
their use of Facebook before any other platform.

9. ① For the first time since 2011 Youtube slipped from its top
spot as No.1 Social Media Platform – but only to second.
② 67% of marketers plan to increase their Youtube
marketing.

10. THE POTENTIAL OF OUTSOURCING YOUR SOCIAL
MEDIA MARKETING
When asked, 74% of marketers said they weren’t outsourcing their social
media marketing efforts. However this is increasing, especially within:
Design and Development (14%)
Content creation (12%)
Analytics (10%)
Outsourcing these aspects could assist your business

11. THANK YOU FOR WATCHING
Created by: Rowena Minney