5 Essential Steps to Success in
Social Media Marketing
Social media accounts for 27 percent of all time spent online and has become a popular way for customers
to discover and research brands, and for marketers to reach out to potential customers.
93 percent of marketers currently say they use social media for business, and in 2013 there was a surge in
popularity of new networks like Pinterest, Vine, Google Plus and Instagram.
Before businesses jump into social media, here are the five essential steps to success in social media
1 in 4 small businesses have no strategy in place for social media marketing. If a business wants to be
successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates
Each social network has different audience demographics, so businesses should strategically choose which
outlets to utilize based on their target customers. Examples of demographic differences include :
67 percent of people online use Facebook, making it the top social network
Facebook users are 60 percent female
The average Twitter user is a 28-year-old woman
Instagram users are most likely to be between 18 to 29
Pinterest skews heavily female, with 80 percent of users being women
Pinterest attracts women with more education and higher income
Quality content engages audiences. Such content gets easily shared across multiple platforms and thus garners
considerable reach and interest in a brand. Quality and Unique content is always appreciated in SEO practices
Quality Content refers to:
Relevant to the TG
Marketers should not be afraid to experiment to see what works best for them, whether they are successes or
“A picture is worth a thousand words,” but in social media, it may be worth more.
According to Harvard, about 70 percent of all Facebook activities revolve around images
On Facebook, 44 percent of users are more likely to interact with brands if they post pictures
Professional-quality photos garnered 121 percent more Facebook shares and an average of 90.64 shares per
Vine, Pinterest, Tumblr and Instagram are more examples of how social media is trending toward images
Marketers need to think ahead, with a creative strategy behind posts that incorporate the use of images.
Social Platforms are meant to be a two-way communication media
As customers and fans flock to a business’ social sites and post comments, they are going to expect the
company to be social as well.
Twitter users often choose to connect with brands either to appreciate or to criticize. Brands should be well
prepared to solve queries and grievances as soon as possible.
There are hundreds of millions of interactions across social media sites every day.
Though many believe social media is important, 25 percent of business have no specific strategy for
Measuring metrics is the best way to keep a track on the Return on Investment and to calculate its increase.
A few metrics that every business should keep track of are:
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