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Marketing on the Menu 2016

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Marketing on the Menu was held in London on 29th September 2016. Our event was aimed at chefs, restaurateurs and food and drink companies. Topics included social media marketing, content marketing, marketing, branding and communications.

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Marketing on the Menu 2016

  1. 1. Who are we? “Helping you to shine on-line” @Bizwizuk #marketingonthemenu
  2. 2. Adding social to the menu! Making it visual Choosing relevant networks Utilising social management tools Measuring success Social listening: Monitor conversations
  3. 3. Making it visual • Inform • Relevant • Engage • Shareable
  4. 4. https://www.brandwatch.com/ 73% of those who visited a restaurant said they went after seeing a tweet about the food!
  5. 5. On Facebook, 44% of users are more likely to interact with brands if they post visual images
  6. 6. Choosing relevant networks Be really good at a few things rather than a little in a lot of things
  7. 7. Utilising social management tools • Monitor • Best time to post? • Create content calendar
  8. 8. Measuring Success Facebook metrics Google Analytics Clicks – Bit.ly / Ow.ly Shares/Re-tweets – Hootsuite Followers – Twitter analytics
  9. 9. Social listening: Monitor conversations TweetReach. 3) Klout. 4) Social Mention. 6) Addictomatic. 7) HowSociable. 8) IceRocket.
  10. 10. Questions to ask yourself
  11. 11. Presented by Ann Davies Bizwizuk www.Bizwizuk.co.uk https://uk.linkedin.com/in/anndavies https://twitter.com/bizwizuk https://www.facebook.com/BizWizUK/
  12. 12. Sources https://www.brandwatch.com/ http://keyhole.co/ https://top-hashtags.com/ http://www.hubspot.com/ https://www.twilert.com/ https://twitter.com/ https://hootsuite.com/en-gb http://www.thegoodfoodguide.co.uk/

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