1. Draft Proposal
Target Audience:
The audience I would like to target would be young adults, aging
from between the ages of 18-25. The reason I choose to target this
age group is due to the fact that through the genre of magazine
and the associated issues, such as raves, people of this 18-25
year old group will be more experienced with these sort of things,
therefore will find the magazine to more of their benefit and
understanding than say someone of younger age like 11-14 year
olds.
Content of feature article:
The main feature article for my magazine will be on a new
upcoming artist. I have thought of possible names, for example;
“Rambo”, “Tendai”, “Mandal” and “Darwin”. As well as using a
stage name I will also uses the real identity of the person in use,
for example “Darwin” also known as Ben Smith…
For my feature article I’ll talk about the artist’s influences, previous
experiences and information about their previous work (albums,
EPs, singles etc.). I’ll also use quotes said by the artist, as well as
quotes from people in association with the artist (friends, family,
fellow artists).
Purpose of my production:
The purpose of my magazine is to give a light-hearted and relaxed
feeling towards the reader, whilst at the same time using
sophisticated and factual language in order to give the magazine
some depth. I’ll use methods such as pictures, bold text etc. This
makes the magazine more relatable, as they can begin to grasp
what the person in topic looks like, how they speak and so on. The
primary key to my magazine is to be relatable to the reader, if not
relatable people will be less inclined to read it.
Contents of magazine:
My magazine will contain content of new upcoming artists,
alongside more abstract ones aswell. I choose to use these types
of artists as it will be more unusual to the norm of most music
magazines, and by doing this hopefully my magazine will obtain a

2. unique feel. I will not just use content of abstract artists as I do not
want to complete limit the magazine, so I will use a few big named
artists to balance it out. I’ll use content of artists such as
“Kaytranada”, “Flume”, “Disclosure”, “Ta-Ku” and “Jay-Z”. I will also
talk about some other acts not just the ones mentioned here.
Business model:
I hope to make a magazine of this style as it is has a set colour scheme
(red, black and white), it’s also
bold and uses font similar to the
font I wish to use. This
magazine is also a good
example as it uses multiple
information about other artists,
and has added perks for the
reader, such as a competition to
win a trip abroad, and
furthermore special added
content to the magazine.