2. ENVIRONMENT
• Environmental issues for Cadbury include the amount of packaging
which they use and the organisation has reduced the amount used
for Easter eggs and the production of its organic Green and Black
chocolate (Mondelez 2017).
• Other environmental concerns will relate to the carbon footprint
created by their supply chain including manufacturing and
distribution. Further plans include supporting farmers who grow
cocoa beans to ensure that this is carried out sustainably.
• However, Mondelez are proposing switching from Fairtrade to their
own project which has been criticised for not being independently
audited and also turning their backs on a well-respected initiative
(Wallop 2016).