1. Online Analytics

2. Agenda
• Objectives
• Growth
• Target Market
• Translating Brand Online
• Engagement Online
• Blog Traffic
• Success Of Campaign

3. Growth
(in the last 12 months)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Organic search

4. Post conversation

5. Content & Engagement

6. Audience Engagement

7. Audience Demographics

8. Page: Audience
Engagement
Page: Audience
Engagement

10. Page: Audience
Engagement
Page: Audience
Engagement
Content

11. Target Market
• Andiswa Mkhosi
• 1990
• Photographer
• Modisa Sekgothe
• 1991
• UJ student
• Sakhile Ndlazi
• 1978
• Business
Owner
• Marie Eksteen
• 1986
• Mother

13. Engagement online

14. • Creating polls
• Paid ads
• Content layout
• Social tweets
• Content layout
• Relevant trends
.Social captions
.Feature posting
.Collaborating

16. Budget