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Man and machine - artificial intelligence: business, creativity and marketing

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The impact of AI and machine learning on business and marketing. Innovative examples of AI and ML in action.

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Man and machine - artificial intelligence: business, creativity and marketing

  1. 1. Man and machine DES, 23 MAY 2018 Artificial intelligence: business, creativity and marketing
  2. 2. 󰀁2DES, 23 MAY 2018
  3. 3. DES, 23 MAY 2018 󰀁4 https://www.youtube.com/watch?v=D5VN56jQMWM
  4. 4. DES, 23 MAY 2018 YOSSI MATIAS, VICE PRESIDENT, ENGINEERING, GOOGLE  Allowing people to interact with technology as naturally as they interact with each other has been a long standing promise. Google Duplex takes a step in this direction, making interaction with technology via natural conversation a reality in specific scenarios.  󰀁5
  5. 5. DES, 23 MAY 2018 YOSSI MATIAS, VICE PRESIDENT, ENGINEERING, GOOGLE  Allowing people to interact with technology as naturally as they interact with each other has been a long standing promise. Google Duplex takes a step in this direction, making interaction with technology via natural conversation a reality in specific scenarios.  󰀁6
  6. 6. People Technology Brands & Organisations ConnectedEdge 󰀁7DES, 23 MAY 2018
  7. 7. Managing customer expectations: providing a differentiated, brand-led customer experience that delivers to customer needs Understanding market disruption: competing with customer-centred, data-led new entrants reinventing existing products and services Transforming internally: culture change required to operationally deliver Creating an authentic omni-channel brand: transforming from legacy to future proof IT, systems and processes Building a vision: road- mapping future vision to give direction to strategic innovation choices Driving innovation through test and learn: continuous innovation leading to emergent new strategies Challenges at the ConnectedEdge DES, 23 MAY 2018 󰀁8
  8. 8. It is not the opportunities of today. But the possibilities of tomorrow.
  9. 9. 󰀁10DES, 23 MAY 2018
  10. 10. 󰀁11DES, 23 MAY 2018
  11. 11. 󰀁12DES, 23 MAY 2018
  12. 12. DES, 23 MAY 2018 COMSCORE 2017 50% of all searches will be voice searches by 2020 󰀁13
  13. 13. 󰀁14DES, 23 MAY 2018
  14. 14. 󰀁15DES, 23 MAY 2018
  15. 15. 󰀁16DES, 23 MAY 2018 How is AI being applied and enabled in your organisation? EY survey at EmTech Digital, March 2018
  16. 16. Artificial intelligence Machine learning 󰀁17DES, 23 MAY 2018
  17. 17. “Artificial intelligence and humans perform best when they work together and can trust each other.” Rob High, CTO IBM Watson 󰀁18DES, 23 MAY 2018
  18. 18. 󰀁19DES, 23 MAY 2018 Artificial intelligence has a lot to learn.
  19. 19. 󰀁20DES, 23 MAY 2018 Consider the ethical dimension
  20. 20. https://www.youtube.com/watch?v=LY7x2Ihqjmc
  21. 21. https://www.youtube.com/watch?v=OUj8SUoJ-ZM&t=1s
  22. 22. • “The biggest challenge is to have the agility to adjust to the speed of change that is often bewildering and is certainly not slowing down.” • Deniel Franklin, The Economist
  23. 23. Consumers don’t have a constant desire to interact with our clients’ brands.
  24. 24. What the audience values What you want to achieve Be relevant 󰀁30DES, 23 MAY 2018
  25. 25. MIT Sloane 2017
  26. 26. 󰀁32DES, 23 MAY 2018
  27. 27. 󰀁33DES, 23 MAY 2018 Culture + capability
  28. 28. • “I like to say that we’re an 800 pound gorilla living in a unicorn world. If we want to grow our only option is to rewire ourselves and disrupt our ways of working to become more entrepreneurial and nimble” • Dana Andersen, when CMO of Mondelēz International 󰀁34DES, 23 MAY 2018
  29. 29. Join the Rebellion! Rebel Thinking: goodrebels.com/rebelthinking twitter.com/markralphs linkedin.com/in/markralphs

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