This document discusses the expanding concept of reality as the physical and digital worlds converge through technologies like virtual reality, artificial intelligence, and synthetic media. It notes that our basic understanding of reality is changing as blended, mixed, extended and liquid realities emerge. In this new liquid reality, authenticity, creativity and intentionality will become important for building trusted human connections, as identity, experience, perception and interactions are impacted.

1. B A C K S L A S H
N E X T
E 2 0 2 3
AND REAL HUMAN CONNECTION

2. 2
Liquid reality
Blended reality
Mixed reality
Extended reality
Our basic tenants of
reality are expanding

4. How do we create trusted human connections in a
world of increasingly ?
Identity. Experience. Perception. Interactions.

5. Identity and Persona: Human or AI
Source: Anna Haines and an AI-generated image of the author based on selfies, Forbes. Soul Machines

6. Identity and Persona: Human or AI

7. K-Pop Mave: Meta Music Band

8. Sasha Trouble Hologram

9. Liquid Content

10. Liquid Reality World

11. From Touch ID and Face ID on the iPhone
to iris-scanning biometric ‘Optic ID’ on the
new Vision Pro headset.
1. Identity Authentication & Biometrics

12. 2. Transparency & Intentionality

13. 3. Context is Everything

14. 4. Reality is Accountability

15. THANKS
RORI.DUBOFF@TBWACHIAT.COM

16. 16
LIQUID
REALITY
It’s the end of reality as we know it. From synthetic media to the
rise of AI and virtual reality, our physical world is converging with
the digital realm, creating a new blended reality, and upending old
ways of living, learning, and connecting.
New possibilities for self-expression, human connection and deeper
immersion will abound in our world. Equally important are the
challenges we must face regarding areas such as identity, privacy,
morality and legality. In this liquid reality, it is authenticity, creativity
and intentionality that will become even more important in building
trusted human connections.
AND REAL HUMAN CONNECTION