Respond110 Please use APA and respond 200 words or more plus 2 ref to both Publix can utilize social media as a means to develop their brand relationship by following 6 suggested tips for marketing via social media…according to a blog these tactics are useful information to help consumers locate your goods and services online. Publix should create a social media page because 90% of business owners truly believe social media plays a big role in marketing and about 95% are using Facebook and publish dynamic content by providing information to your customers about the products and services you provide by providing this piece of information to your customers about the products and services you provide by providing this piece of information customers are more than likely to spread the news via word or mouth (N.A. , 2013). Also, take a lot of photos of your products to help create exposure, optimize for local search meaning make yourself (company) accessible on local business directories and on google, and finally go mobile by publishing a mobile version on your company because if someone is unfamiliar of their surrounding they will not know if their close to your business (N.A., 2013). The mobile app will allow customers to create shopping lists, come up with meals to cook and save money (N.A., Publix, 2017).                 According to the textbook, companies can be extremely successful on social media by offering customers a forum for exchange of likes and dislikes, codes of behavior, development of congenial and stimulating dialogues leading to friendship  based on trust, and encouragement for current participating by more than an exclusive few (Winer & Dhar, 2011). Social media is playing a major role in Publix because they currently have the following social media sites: Facebook, Twitter, YouTube, Instagram and Pinterest resulting in them being able to manage their brand (N.A., Publix, 2017). Some people believe social media is simply like speed dating because every second and hour you are trying to form a relationship with your customer (N.A., Convince & Convert, N.A). The bottom line is that you are going to get customers who like you product and services and then you are going to get those who are going to cause you more problems. Respond111 In this discussion I will be writing about how can Publix use social media to assist in the development of brand relationships. Not only for Publix Grocery Stores, but for most of the business social media has become one of the main tool to promote their business, products, and services. Social media can also help the organizations to provide information to citizens, interact, interaction among citizens, and monitor data and information exchange (Matti Haataja, Anne Laajalahti, Jenni Hyvarihen, Incentives and Barriers, 2009).          Publix can use social media to promotes their products, compare prices with their competitors, post coupons, sales, and new products. they can also use social media ...

1. Respond110
Please use APA and respond 200 words or more plus 2 ref to
both
Publix can utilize social media as a means to develop their
brand relationship by following 6 suggested tips for marketing
via social media…according to a blog these tactics are useful
information to help consumers locate your goods and services
online. Publix should create a social media page because 90% of
business owners truly believe social media plays a big role in
marketing and about 95% are using Facebook and publish
dynamic content by providing information to your customers
about the products and services you provide by providing this
piece of information to your customers about the products and
services you provide by providing this piece of information
customers are more than likely to spread the news via word or
mouth (N.A. , 2013). Also, take a lot of photos of your products
to help create exposure, optimize for local search meaning make
yourself (company) accessible on local business directories and
on google, and finally go mobile by publishing a mobile version
on your company because if someone is unfamiliar of their
surrounding they will not know if their close to your business
(N.A., 2013). The mobile app will allow customers to create
shopping lists, come up with meals to cook and save money
(N.A., Publix, 2017).
According to the textbook, companies can be
extremely successful on social media by offering customers a
forum for exchange of likes and dislikes, codes of behavior,
development of congenial and stimulating dialogues leading to
friendship based on trust, and encouragement for current
participating by more than an exclusive few (Winer & Dhar,
2011). Social media is playing a major role in Publix because
they currently have the following social media sites: Facebook,
Twitter, YouTube, Instagram and Pinterest resulting in them

2. being able to manage their brand (N.A., Publix, 2017).
Some people believe social media is simply like speed dating
because every second and hour you are trying to form a
relationship with your customer (N.A., Convince & Convert,
N.A). The bottom line is that you are going to get customers
who like you product and services and then you are going to get
those who are going to cause you more problems.
Respond111
In this discussion I will be writing about how can Publix use
social media to assist in the development of
brand relationships. Not only for Publix Grocery Stores, but for
most of the business social media has become one of the
main tool to promote their business, products, and
services. Social media can also help the organizations to
provide information to citizens, interact, interaction among
citizens, and monitor data and information exchange (Matti
Haataja, Anne Laajalahti, Jenni Hyvarihen, Incentives and
Barriers, 2009).
Publix can use social media to promotes their products,
compare prices with their competitors, post coupons, sales, and
new products. they can also use social media to post news about
their business to keep their loyal customers inform about
anything that is happening with the business, including
job positions, or community activities.
Research has found that similar to human relationships,
people find comfort and satisfaction in their relationships with
brands to which they are loyal. A strong feeling towards a brand
can be manifested in surprising ways. An article in Fortune
magazine highlighted a number of people who exhibit extreme
passion toward different brands. Retailers such as supermarkets,
grocery stores, and discount stores can choose from five
different types of brands to sell. National brands, regional
brands, value brands, private labels, and generics (Winer &
Dhar, 2016, P. 192-193).

3. References:
Matti Haataja, Anne Laajalahti, Jenni Hyvarihen, article-
Expert views on current and future use of social media among
crisis and emergency management organizations: Incentives and
Barriers, 2009
Winer & Dhar, Marketing Management, 2016, fourth
edition
Running head: BEHAVIORAL SKILLS TRAINING
1
BEHAVIORAL SKILLS TRAINING
4
Annotated Bibliography Comment by Microsoft Office User:
Arwa,
Good work finding 5 intervention articles on a signle subject.
Several of the articles include participants that are students,
which is fine. Just remember, when you write the introduction
and the discussion portion (especially the recommendations to
practitioners) you want to focus on using BST to train other
adults working with students, rather than the students
themselves.
Arwa Alharbi, CSU student# 2683767
John Schaefer
ESE 512
February 21, 2017

4. 1) Rosales, R., Stone, K., & Rehfeldt, R. A. (2009). The effects
of behavioral skills training on implementation of the picture
exchange communication system. Journal of Applied Behavior
Analysis, 42(3), 541-549.
A multiple baseline design was used across 3 adults with no
previous training in the implementation of functional
communication system to investigate the effects of behavioral
skills training on the picture exchange communication system.
2) Nabeyama, B., & Sturmey, P. (2010). Using behavioral skills
training to promote safe and correct staff guarding and
ambulation distance of students with multiple physical
disabilities. Journal of applied behavior analysis, 43(2), 341-
345.
The effectiveness of behavioral skills training and self-
recording were examined on staff posture and guarding and the
distance that students ambulated. The investigation involved 3
staff members and 3 students with physical disabilities.
3) Miles, N. I., & Wilder, D. A. (2009). The effects of
behavioral skills training on caregiver implementation of guided
compliance. Journal of Applied Behavior Analysis, 42(2), 405-
410.
The purpose of the author in this article was to evaluate
the effect of a behavioral skills training package to rise correct
implementation of guided compliance. The participants were
consisted of 3 children’ caregivers who displayed
noncompliance.
4) Gunby, K. V., Carr, J. E., & LeBlanc, L. A. (2010). Teaching
abduction‐prevention skills to children with autism. Journal of
Applied Behavior Analysis, 43(1), 107-112.
According to this study, abduction-prevention skills to children
with autism were taught to 3 males who was diagnosed with
autism using behavioral skills training.

5. 5) Miltenberger, R. G., Flessner, C., Gatheridge, B., Johnson,
B., Satterlund, M., & Egemo, K. (2004). Evaluation of
behavioral skills training to prevent gun play in children.
Journal of Applied Behavior Analysis, 37(4), 513-516.
Using behavioral skills training, the researchers taught safety
skills for 8 children. From those 8, 4 were males and 2 were
females. A multiple baseline design was employed.
References
Gunby, K. V., Carr, J. E., & LeBlanc, L. A. (2010). Teaching
abduction‐prevention skills to children with autism. Journal of
Applied Behavior Analysis, 43(1), 107-112.
Miles, N. I., & Wilder, D. A. (2009). The effects of behavioral
skills training on caregiver implementation of guided
compliance. Journal of Applied Behavior Analysis, 42(2), 405-
410.
Miltenberger, R. G., Flessner, C., Gatheridge, B., Johnson, B.,
Satterlund, M., & Egemo, K. (2004). Evaluation of behavioral
skills training to prevent gun play in children. Journal of
Applied Behavior Analysis, 37(4), 513-516.
Nabeyama, B., & Sturmey, P. (2010). Using behavioral skills
training to promote safe and correct staff guarding and
ambulation distance of students with multiple physical
disabilities. Journal of applied behavior analysis, 43(2), 341-
345.
Rosales, R., Stone, K., & Rehfeldt, R. A. (2009). The effects of
behavioral skills training on implementation of the picture

6. exchange communication system. Journal of Applied Behavior
Analysis, 42(3), 541-549.
Graduate Research Synthesis
For this assignment you will need to find five primary research
articles on a topic related to collaboration with professionals in
schools (i.e., pyramidal training, Behavioral Skills Training,
bug-in-ear coaching, performance feedback). These articles
must be printed in a peer-reviewed journal and use a single-
subject design. You cannot use group design work or qualitative
work. You cannot use practitioner papers, policy papers, or
literature reviews. You will write a research synthesis
introducing the topic, analyzing the research, and discussing the
findings. The paper will be evaluated using the following
rubric:
Evaluation Rubric for Graduate Student Research Synthesis
Section
Description
Points Possible
Points Earned
Introduction
The paper includes a thorough (2–3 page) introduction defining
the topic, providing a rationale for why topic is important to
examine, and outlining 2–3 questions you want to address in the
paper. This should include 3 additional references from peer-
reviewed journals.
10
Article Analysis
Each of the five research articles has its own paragraph that
provides:

7. · A thorough description of the methods of the study (e.g.,
single subject design, how many participants, dependent
variable…etc.).
· A summary of the authors results and discussion (i.e., what
did the researchers find and what did they conclude about it).
· A statement about whether you think the study was done well
with a justification and whether you agree that the findings
support the conclusions with a justification.
25
Discussion
The paper includes a thorough (2–3 page) discussion including
the 2–3 most important things that you conclude from the group
of articles together, 2–3 recommendations for practitioners, 2–3
recommendations for future research on this topic, and a
conclusion.
10
APA formatting
Text, heading, and references all provided in APA formatting
5
Annotated Bibliography
Three points will be deducted for not turning in an annotated
bibliography with the full citations and a one sentence
description for each of the 5 research articles.
–3
–
Spelling and grammar
Up to two points will be deducted for repeated spelling or
grammar errors.
–2
–
TOTAL /50