Case Study to understand how superior supply chain design can deliver superior business results and make your company a market leader in your chosen business verticals. Data taken for illustration from

1. An audio visual case study to understand
How innovation,
Customer centric product development
 JIT supply chain management strategy
Lead to superior business performance

2. http://thepowertodomore.dell.com/landing-page--1219PP-
4102C5.html
Pl click on hype link for more details

3. “We are more committed than
ever to both developing and
investing in innovative solutions
that deliver greater value and
better outcomes for our
customers.”

4. Dell Record Fiscal Year 2012 Highlighted By Enterprise
Solutions and Services Strength
•Revenue of $62.1 billion for the fiscal year, $16 billion in Q4
•Record enterprise solutions and services revenue of $18.6
billion for fiscal year, $4.9 billion in Q4
•Cash flow from operations of $5.5 billion for fiscal year, $1.8
billion in Q4

5. •Industry-Leading Research
•Development Driven by Customer Needs,
•Cutting-Edge Solutions
•Strategic Partnerships

6. •Next generation Optical storage technology
•Advancing digital homes
•Dell :Dedupe
•3D Technology(A video follows)
•Client Virtualization
Pl click on hyperlinks for more details

7. •What Toyota is for Manufacturing ,Dell is for IT industry
•Dell does it even better it makes an direct connection with end
customer: Ideal full forward supply chain integration strategy
•This improves supply chain visibility as the need to have expensive
distribution system ,warehouses,stockist,retailer is all but
eliminated
•For few markets where customers want to touch and feel the product before they make
a purchase the company has included selective retail presence in there marketing
strategy

8. JUST IN TIME
A video follows

9. END
Data courtesy :Dell
Author is not associated with Dell and the
view expressed here are for illustration
purpose to demonstrate how superior
supply chain design can fuel business
growth.
Romesh Gupta CSCP, Supply Chain Professional(Mumbai,India)
Powering the resilient Supply Chain
Tel: (+91-22) 2589-1894 | Mobile: (+91) 9757-319274