What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?
1. MKT 498 Week 1 Question 2
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What are the "non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of using these tools?
How can you justify the use of non-quantifiable tools for
creating a marketing strategy for a marketing plan?