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Pdtpr2010
- 1. Proactive PR Rob Pasquinucci, APR Presented by: Chris Hill
- 2. How we see ourselves
- 3. How we (are often) seen
- 7. Take out ads in student newspaper to congratulate new members, graduating seniors, etc.
- 9. Hold an event for faculty/staff children.
- 12. Have parents weekends.
- 13. Establish a mom’s club.
- 17. Get social: Use the Web, Facebook and other social media to connect with alumni.
- 20. Take photos and send to the media/post on your home page .
- 21. Introduce yourself to the higher education reporter from the local newspaper.
Editor's Notes
- We really believe in ourselves and the good things we do.
- How many of you told co-workers or non-Greek friends you were heading to a “fraternity conference this weekend?What was the typical reaction? Probably a lot of people said “I bet you’re gonna drink a LOT of beer, hahahaha!”Little do they know this is a dry conference!
- The reason I have a helicopter here is because so many students in college now have closer ties to their parents. Parents are more involved in their children’s education. For instance, how many of you call home (or get a call from home) or email once a week? Twice a week? Because of this, it’s more important than ever to develop a good relationship with chapter parents.
- Many of these tactics are targeted toward parents of new members. These will be the ones that have concerns… concerns about costs, etc.
- Many of these tactics are targeted toward parents of new members. These will be the ones that have concerns… concerns about costs, etc.
- This is a very important public that often feels like they only hear from you when you want money.
- Alumni consistently tell us they want more information about their chapters in The ScrollThe biggest group using Facebook is the over 50 crowd – they want to keep up with kids and grandkids. Go find your alumni there! If your budget allows, take out a facebook ad – you are only charged per click. A great way to drive alumni to your home page or FB page. This is a very important public that often feels like they only hear from you when you want money. Reach out to alumni and have them reach out to other alums to try and get news – marriages, kids, new jobs. That’s what alumni want to hear about.
- What your chapter does has an influence on what the public at large thinks of Phi Delta Theta. Here are some tips to help you proactively deal with the public.
- Every university have a PR/media relations department. Let them know who you are and use them to help promote your events. While your at it, got to the alumni relations office. Their job is to connect alumni back to the school- they can help.Take photos of your community service events. Again, this is why you recruit a journalism/PR or photography major. Make sure they are high res and send them to the local media (and The Scroll, too!)Pick up your local paper and see who writes about the university (not sports, news); often their email and phone numbers are listed by the article – set up a brief meeting to introduce yourself. If there is a big community event, offer to help. Show up on time, wear your letters and show the community that you are valuable contributor!