This is a presentation I created for my mass communications class at SJSU. I created a social media calendar to boost my organization's social presence. This presentation includes the strategy and results.

1. Social Media Pitch

2. Hello!
I AM JENNA COVEY
President & Co-Founder
Women in Business at
San Jose State University
You can find me at:
@jennas.grace

3. What we’ll cover:
About WIB
The Challenge
The Strategy
The Results!

4. This
IS WIB
Women In Business at San Jose State
University strives to empower, educate,
and enable members to become
leaders and advocates for equality.

5. EDUCATEEMPOWER ENABLE
Our Vision Consists of three pillars:

6. Who is WIB for?
SJSU
students
Males
and
Females
Seeking involvement
Equality
focused
Seeking personal and
professional development

7. Creating Content with a purpose
Challenge
Increase WIB’s
social media
presence to
increase
awareness and
give better value
to members,
prospective
members and
followers.
Opportunities
Historically, WIB
has only really
used Facebook
and Instagram as
platforms to
remind members
of meetings and
events. It was
bland, boring, and
inconsistent.
Strategy
Utilize social
platforms as more
than just a space
for event
reminders by
creating culture
and strengthening
the women in
business
community. Post
relevant, useful
content and
information as well
as event
reminders.

8. Relevant weekly content: A simple Calendar Formula
#motivationmonday
Mondays we post inspirational
quotes to inspire members and
followers to get through the
week. These might be reposted
or shared by viewers.
Event Reminder
Tuesdays are a good day
to post a reminder to our
members about our
upcoming fundraiser or
meeting that week.
#WCW
Wednesdays we
showcase some
inspirational women in
business.
Event Reminder
Thursdays are our general
meeting days so we post a
reminder on the day of.
Sharing is Caring
Fridays are typically more relaxed for people. They
may have some extra time to read an interesting article
or watch a video. We can share from another SJSU
club, another school’s WIB organization, or share from
a more popular source such as TIME, Buzzfeed, or
Youtube.

9. instagram strategy
Post images related to the day of the
week. Maintain WIB style and colors
through out feed.
Place your screenshot here

10. Motivation monday
#WomanCrushWednesday

11. Facebook strategy
Post images related to calendar with
images, longer copy, shares, articles,
and video.

12. Event Reminders
Shared Content

13. Instagram Insights
- Increased consistently
- Started at less than 150
followers.
- Use of hashtags
greatly increased
views and follows
- Content for all also
increased followers

14. Facebook Insights
- 5 likes from
November 1
through
December 11.
- However, this is
still an increase
and is pretty good
for the
middle/end of
semester “off
season” for
campus
organizations.

15. Overall, this social
media calendar
schedule is a
success!

16. Follow Us!
@sjsuwib
ANY QUESTIONS?