Successful Methods of Engaging the University PR Office with the Folks at Home


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Bridging the Town & Gown Communications Gap

Seizing Opportunities to Communicate & Collaborate

Engaging With the Community

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Successful Methods of Engaging the University PR Office with the Folks at Home

  1. 1. Successful Methods of Engaging the University PR Office with the Folks at Home!<br />6th Annual University/City Relations Conference<br />University of Colorado-Boulder<br />Marc C. Whitt, Presenter<br />
  2. 2. Successful Methods of Engaging the University PR Office with the Folks at Home!<br />Bridging the Town & Gown Communications Gap<br />Seizing Opportunities to Communicate & Collaborate <br />Engaging With the Community<br />
  3. 3. Bridging the Town & Gown Communications Gap<br />
  4. 4. Life has become much more complicated for the university PR person!<br />
  5. 5. Once upon a time…<br />Prepared News Releases<br />Wrote, Edited & Designed Publications<br />Placed Advertising<br />Organized Special Events<br />Managed Photography Assignments<br />
  6. 6. Today’s Higher Ed PR World…<br />Write and Respond to Hundreds of Emails Per Day<br />Update Social Media Sites 2-3 Times Per Day<br />Attend Several On-Campus Meetings Throughout the Day<br />Put Out PR Fires<br />Prepare Positioning Statements for the President<br />Respond to Media During Campus Crises<br />Maintain Consistent & Frequent Communication with Faculty & Staff<br />Maintain Consistent & Frequent Communication with Students and Student Organizations<br />Maintain Consistent & Frequent Communication with Governing Board<br />Maintain Consistent & Frequent Communication with Alumni<br />Maintain Consistent & Frequent Communication with Media<br />Maintain Consistent & Frequent Communication with Legislative Leaders<br />Respond to Early Morning Calls from Media that Work on a 24/7 News Cycle<br />Organize Special Events<br />Manage Institutional Identity/Branding<br />Oversee Licensing Issues and Agreements<br />Manage Photography Assignments<br />Prepare Print & Electronic Newsletters<br />Prepare Print & Electronic Media Kits<br />Request & Organize Editorial Board Meetings for President<br />Manage University-Wide Marketing Projects/Campaigns<br />Attend More Meetings<br />Prepare News Releases<br />Come to Work Early and Leave Late<br />Respond to Phone Messages on Office Land Line<br />Respond to Phone Messages on Cell Phone<br />Attend Professional Development Conferences<br />Manage Issues<br />And “All Other Duties as Assigned!”<br />
  7. 7. It’s no wonder this has now become the PR person’s survival tool of choice!<br />
  8. 8. Seizing Opportunities to Communicate & Collaborate<br />
  9. 9. Never underestimate the importance of the folks at home! They supported you first!<br />
  10. 10. CASE Community Relations Survey<br /><ul><li>230 respondents/2,8oo surveyed with Community Relations involvement
  11. 11. Stewarding donation; promoting lecture series; organizing a day of service in city; reviewing & awarding grants to local nonprofits.; packing/ mailing university sweatshirts to high school graduation events typical
  12. 12. 2/3 surveyed don’t have “Community Relations” in title</li></li></ul><li><ul><li>No common office: PR & Marketing, Alumni, Development, General Administrative
  13. 13. Community relations is strategic, has institution-wide impact
  14. 14. Public institutions: government, economic development tie-ins
  15. 15. Private institutions: fundraising, development-centered </li></ul>SOURCE: Mark Kembell, Office of the Dean, Oregon Health & Science School of Medicine, Council for Advancement & Support of Education, April 2009<br />
  16. 16. Eastern Kentucky University<br />Examples of Engaging the PR Operation<br />
  17. 17. Southern Growth Policies Board Community Forum<br /><br />
  18. 18. Direct & Indirect Results of Community Forum<br />February 2011 will mark 5th year<br />Best attended community forum in South past 4 years<br />Madison County youth engaged in dialogue with community leaders, vice versa<br />Madison County Superintendent’s Teen Task Force expanded<br />
  19. 19. Ongoing efforts to support what will become Madison County’s FIRST comprehensive economic development plan!<br />Cost? Nearly Nothing!<br />Results? Priceless.<br />
  20. 20. Additional EKU PR Involvements<br />Richmond Chamber of Commerce<br />Richmond & Berea Chambers of Commerce <br /> Annual Leadership Trip<br />Commerce Lexington Regional <br /> Public Policy Group<br />Bluegrass Tomorrow<br />
  21. 21. EKU Center for the Arts Board (ex officio)<br />International Town & Gown Association (City of Richmond/Eastern Kentucky University)<br />Service Region Chambers of Commerce<br />
  22. 22. Engaging with Community<br />Be Smart. Be Targeted. Use Time Well. <br />And Make Things Happen!<br />
  23. 23. No need to be the Lone Ranger…<br />
  24. 24. You have some good people ready to be by your side!<br />
  25. 25. Become a trusted partner who helps break down silos…<br />
  26. 26. …without causing train wrecks!<br />
  27. 27. If you see an opportunity, step up and make it your job.<br />
  28. 28. Be level-headed…<br />
  29. 29. …and don’t stir up hornets. Your President and University don’t need it!<br />
  30. 30. Keep your local media well-informed and involved in the life of your institution. That includes the not-so-good news, too!<br />
  31. 31. Do more listening and less talking. You’ll learn more.<br />
  32. 32. Become a Cheer LEADER for your Community & University!<br />
  33. 33. Provide wise counsel for your President as you put your heads together to solve issues & generate ideas!<br />
  34. 34. Make a difference in someone’s life.<br />
  35. 35. Stand for Truth, Justice & the <br />ITGA Way!<br />
  36. 36. Questions? Comments? Ideas?<br />Prepared and Presented by Marc C. Whitt, Associate Vice President for Public Relations & Chief Communications Officer, Eastern Kentucky University, ©2011, International Town & Gown Association, Inc.<br />