10. Font Choices
Old Style vs. Sans Serif
Type Type
Oldstyle: Times New Roman
Sans Serif: ITC Stone Sans
Best for print Best for web
11. Font Choices
Old Style vs. Sans Serif
Type
Type Modern: Didot
Oldstyle: Times New Roman
Type
Slab Serif: Rockwell
12. Font Choices
Font Sizes
All 32 pt fonts are equalAll 32 pt fonts are equa
All 32 pt fonts are equal All 32 pt fonts are equ
All 32 pt fonts are equal
All 32 pt fonts are equal
All 32 pt fonts are equal
13. Font Choices
Font Sizes
For Print materials, start with a 10pt. Oldstyle font
And adjust from there.
For Print materials, start with a 10pt. Oldstyle font
And adjust from there.
14. Font Choices
Styling Issues
Sans serifs fonts
are easy to read
Reverse Type:
Use for short cop situation s
in reverse out type.
Use sans serif
Bad Emphasis:
ALL CAPS ARE BEST RESERVED
FOR A SMALL BLOCKS OF TEXT, Sans serifs fonts
SUCH AS SHORT HEADLINES. are easy to read
The same applies to the use of all italics. Italics in reverse out type.
are particularly to read on the web.
Computer made underlining irrelevant
15. Reduce visual density
Break up copy with
• Subheadings
• Bullet List
• Drop caps/images
Save the white space!
16. Reduce visual density
Break up copy with
• Subheadings
• Bullet List
• Drop caps/images
Save the white space!
17. Reduce visual density
Break up copy with
• Subheadings
• Bullet List
• Drop caps/images
Save the white space!
18.
19.
20. Reduce visual density
Design in clusters
• Smaller, digestible bits of content
• To design in clusters, you
must write in clusters
• Use grid structure
• Create columns
21. Reduce visual density
Design in clusters
• Smaller, digestible bits of content
• To design in clusters, you
must write in clusters
• Use grid structure
• Create columns
22.
23.
24.
25.
26. The Art
of Infographics
• Infographics can say it more
quickly and effectively than copy
• Not all infographics are created equal
27.
28.
29.
30.
31.
32.
33. Working Together
• Meet Early
• Discuss audience/needs
• Establish Budget
• Establish goals
• Bring examples to the table
• Creative brief
• Give designer clean copy/photos
34. Working Together
Designers Editors
• Be open, not defensive • Start critique with a positive
• Listen. Really. Listen. • Hear your gut reaction
let it percolate
• Hear your gut reaction
let it percolate • Define the issue. Don’t solve it
• Be willing to adapt. There’s • Make your feedback useful.
Always another way Be prepared to answer “why”
• Ask questions. Ask “Why” • Listen
