TEXT
11 MULTIMEDIA
• Has been around for thousands of years
• Thanks to the Internet, text has become more important
than ever
• Meaning is k...
• A typeface is a family of characters that includes many
type sizes and styles
• A font is a collection of characters of ...
• Typefaces and Fonts are like comparing Songs to MP3’s

• When you talk about how much you like a tune, you
don’t say: “T...
• The way I remember it is that referring to, say,
Helvetica as a nice font is like saying that my
wife wore a nice wardro...
• Size is in Points (pt)
• 1pt = 0.35mm
• Point size measured from top of a capital to bottom of
descenders
• Font size do...
• Leading (pronounced Ledding) is the space between
lines of text
• Kerning is the space between characters pairs (such as...
• Does it have a Serif or not? Sans is French for “without”
• Serif is the little decoration at the end of the letter stro...
• Different standards for how text is displayed on screen
and produced when printed.
• A 3 are based on mathematical equat...
• If your intent is digital only, then TrueType (.ttf) is what
you want. However, if you go with OpenType (.otf) you
can h...
• Multimedia presentations shouldn’t flood the viewer with
text
• Typeface, style, colour and size can have a major impact...
• Vaughan, T. (2010). Multimedia: Making It Work.
McGraw-Hill Publishing, USA.

Bibliography
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  1. 1. TEXT 11 MULTIMEDIA
  2. 2. • Has been around for thousands of years • Thanks to the Internet, text has become more important than ever • Meaning is key for all designs – text can create that meaning • Plan your words carefully when designing and using text Text
  3. 3. • A typeface is a family of characters that includes many type sizes and styles • A font is a collection of characters of a single size and style, belonging to a particular typeface family • Typical font styles are bold and italic. Fonts & Typefaces
  4. 4. • Typefaces and Fonts are like comparing Songs to MP3’s • When you talk about how much you like a tune, you don’t say: “That’s a great MP3”. You say: “That’s a great song”. The MP3 is the delivery mechanism, not the creative work; just as in type a font is the delivery mechanism and a typeface is the creative work. • Font is what you use, Typeface is what you see. Songs vs MP3’s?
  5. 5. • The way I remember it is that referring to, say, Helvetica as a nice font is like saying that my wife wore a nice wardrobe today. I expect equal punishment should be dished out in response to either statement! • Typeface is the style, font is the collection of symbols using the same typeface. Huh?
  6. 6. • Size is in Points (pt) • 1pt = 0.35mm • Point size measured from top of a capital to bottom of descenders • Font size doesn’t describe the height or width of all its characters. The x-height can vary, even though the size is the same.
  7. 7. • Leading (pronounced Ledding) is the space between lines of text • Kerning is the space between characters pairs (such as AV) • Tracking the space between all characters • Case = capital letters is UPPER case, small letters is LOWER case
  8. 8. • Does it have a Serif or not? Sans is French for “without” • Serif is the little decoration at the end of the letter stroke • Traditionally, Serif is used for blocks of text, whereas Sans Serif is used for headings • Not so relevant in the digital age due to the limitations of screens (72dpi) which make the Serifs harder to read at smaller sizes Serif vs Sans Serif
  9. 9. • Different standards for how text is displayed on screen and produced when printed. • A 3 are based on mathematical equations to determine the best possible output. • The focus of PostScript was to keep text readable and clean when scaling for printing (Adobe and Apple). • TrueType was introduced as it could scale better on screen with low resolutions (Microsoft and Apple). • OpenType is a combination of them both and made without any licencing limitations (Microsoft and Adobe). PostScript vs TrueType vs OpenType
  10. 10. • If your intent is digital only, then TrueType (.ttf) is what you want. However, if you go with OpenType (.otf) you can have the best of both worlds. • Most software now days will simply apply either standard to the finished product when you are in production. • In a nutshell, it just means that all three will display differently depending on their application so choose wisely! What does that mean?
  11. 11. • Multimedia presentations shouldn’t flood the viewer with text • Typeface, style, colour and size can have a major impact on readability and getting your message across • Decorative fonts should never be used for blocks of text • Limit the number of typefaces in a piece of work • Alignment and columns of text are important when viewing large blocks – don’t make the viewer tired! • Get people to evaluate your choice of text styles and welcome the criticism Text and Design
  12. 12. • Vaughan, T. (2010). Multimedia: Making It Work. McGraw-Hill Publishing, USA. Bibliography

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