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Garner c16

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Garner c16

  1. 1. Chapter 16 Directed Strategies for Data-Making
  2. 2. Ethnography Essentials: A Brief Review • In the course of ethnographic research: – You may draw upon any combination of the “tools” presented in this book • Everything you recall having seen, heard, felt, tasted, smelled, and touched will be: – Reduced to handwritten and then typed words on a page © 2013 Pearson Education, Inc. All rights reserved.
  3. 3. Ethnography Essentials: A Brief Review • The ethnographer’s ultimate goal is to generate “an account” of the culture • The individual cultural insider is not the primary unit of analysis; – Rather, the UOA is the culture itself; • As culture is the outcome of interacting individual and institutional forces. © 2013 Pearson Education, Inc. All rights reserved.
  4. 4. The Directed Strategies • When Should I Use Directed Strategies? – Too many ethnographers rely on directed strategies and techniques only when they: • Feel they need to test their hypotheses – Within the culture you’re studying, you’ll be an outsider © 2013 Pearson Education, Inc. All rights reserved.
  5. 5. The Directed Strategies – Reprioritizing roles – Directed techniques • What Do Directed Strategies Produce? • Asking Questions – Remember, ask a lot of “how” questions – Estimation © 2013 Pearson Education, Inc. All rights reserved.
  6. 6. The Directed Strategies – Compare And Contrast – Baiting • Processual Interviewing • Manualize – Every culture encompasses specific processes for getting things done © 2013 Pearson Education, Inc. All rights reserved.
  7. 7. The Directed Strategies – A behavioral domain is a kind of collective “habitus” • Free-Listing and Pile-Sorting – Upon first entering a culture, you’ll be ignorant of many things – A cultural domain is an area of shared reality – Doing a free-list with an informant is easy © 2013 Pearson Education, Inc. All rights reserved.
  8. 8. The Directed Strategies • Sociometric Grid Mapping – A sociometric grid is nothing more than a table, or matrix • Daily Diary – Daily diaries are generally more reliable than retrospective interviewing © 2013 Pearson Education, Inc. All rights reserved.
  9. 9. The Directed Strategies • Ethnographic Shadowing – Yields even more nuanced and rich data – Shadowing can give you a tremendous amount of data on how: • Informants view and navigate the world • Informant Mapping: Individuals and Focus Groups © 2013 Pearson Education, Inc. All rights reserved.
  10. 10. The Directed Strategies – Will furnish you with data on how they see the social, natural; and built “ecology” of daily life • Systematic Social Observation (SSO) – Gather qualitative & quantitative ethnographic data on physical and social phenomena in: • The neighborhood/area that encompasses the culture you’re studying © 2013 Pearson Education, Inc. All rights reserved.

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