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Scheduled Twitter Campaigns in Your Library

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Scheduled Twitter Campaigns in Your Library

  1. 1. Scheduled Twitter Campaigns by Robin M. Katz @robinmkatz December 6, 2010 Leonard Lief Library, Lehman College
  2. 2. #lieftweets
  3. 3. ObjectiveLearn to schedule tweets in advanceto meet your library’s instruction,outreach, and public services goals.
  4. 4. ResultsAt the end of this session, you will have:•Planned a sample campaign• Scheduled 3 test tweets
  5. 5. AssumptionsYou already know about Twitter• Microblogging in 140 characters• Tweets are public (unless locked) at twitter.com/username• You follow others’ tweets in a feed• Following is not reciprocal (unlike Facebook)• Users can re-tweet and reply to others• Hashtags (tags preceded by #) create a folksonomy
  6. 6. Schedule• Why do this? (3 min.)
  7. 7. Schedule• Why do this? (3 min.)• Plan a sample campaign (3 min.)
  8. 8. Schedule• Why do this? (3 min.)• Plan a sample campaign (3 min.)• Schedule Tweets (1 min.)
  9. 9. Schedule• Why do this? (3 min.)• Plan a sample campaign (3 min.)• Schedule Tweets (1 min.)• Debrief (1 min.) ➞ Questions (10 min.)
  10. 10. Tip #1Twitter Feeds Move Quickly
  11. 11. Benefits of Scheduled Tweets• Save Time
  12. 12. Benefits of Scheduled Tweets• Save Time• Work in a Team
  13. 13. Benefits of Scheduled Tweets• Save Time• Work in a Team• Spread Out Your Tweets
  14. 14. Benefits of Scheduled Tweets• Save Time• Work in a Team• Spread Out Your Tweets• Ensure Comprehensive Coverage
  15. 15. Benefits of Scheduled Tweets• Save Time• Work in a Team• Spread Out Your Tweets• Ensure Comprehensive Coverage• Plan Ahead
  16. 16. Benefits of Scheduled Tweets• Save Time• Work in a Team• Spread Out Your Tweets• Ensure Comprehensive Coverage• Plan Ahead• Strategically Repeat Content
  17. 17. Benefits of Scheduled Tweets• Save Time• Work in a Team• Spread Out Your Tweets• Ensure Comprehensive Coverage• Plan Ahead• Strategically Repeat Content• Creative Time-Based Uses @discovercivwar
  18. 18. Tip #2Twitter is all about getting followers• Describe yourself well in your profile’s bio• Put “follow me” links on your website, in emails, etc.• Follow others, and they’ll often follow you back• Tell a group to follow you when they’re at a screen
  19. 19. Instructional Uses• Push out subject guides and tutorials• Highlight resources• Research tips• Communicate after “one-off sessions”• assignments or to customize class communication Work with faculty to integrate Twitter into class
  20. 20. Interesting FindingTweeting students were more engaged& earned higher gradesJunco, R., Heiberger, G., & Loken, E (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, Early View (Articles online in advance of print). Retrieved from http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1365-2729/earlyview
  21. 21. General Library Uses• Pre-empt common reference Qs• Clarify library policies• Promote resources, services, events• Demonstrate successes, relevancy and impact• Interactive games
  22. 22. Evaluative Uses• Ask your followers questions• Start conversations with target audiences• Push out surveys / feedback tools
  23. 23. Plan a Sample Campaign 3 minutes in groups
  24. 24. Schedule TweetsCompare tools online athttp://researchguides.uvm.edu/scheduledtweets
  25. 25. Schedule Tweetswww.twitresponse.com
  26. 26. DebreifWould you use this tool in your job?
  27. 27. For More Info...researchguides.uvm.edu/ scheduledtweets

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