1. Content Personality
and why it’s
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2. What is content personality
If you ensure your content has a unique and
easily recognizable style, your audience can
connect with it faster, resulting in better
information use and enhanced conversion.
Content personality is about offering your
content publishing style a unique nature

3. Why write Personalized content
CITBCM
• To offer readers a reason to stay: Curiosity
• To convince readers for repeat visits: Interest
• To sustain their interest ethically: Trust
• To ensure you can meet their need: Benefit
• To make them do action: Conversion
• To make them your trusted followers:
Maintain

4. How to do it

5. Ensure consistency in terms of language use
Write in one unified language sequence so
that your readers can understand the ideas
better. For example; write in first person for a
personal weblog

6. Use a unique storytelling structure
Connect with your readers by sticking to a
unified content style. For example; use How to
articles your standard content publishing
format

7. Use an action colour
Let them browse your website simplistically
using action colour they know what. For
example use yellow and red for read
more/click now button (call to action)

8. Be unique
Begin with quotation, Refer to
sources , Insert videos

9. Write for a reason
Offer a solution in every content. Begin with
an issue, cite background information, ask
why the issue exists, offer solutions, support
yourself with solid references, ask for
commentary and criticism.

10. Thanks for reading