1. INVENTA
Associate Creative Director
Led conceptual thinking and branding of all programs. Executed the day-to-day operations for all
creative projects. Rebranded the Inventa Brand Experience identity, website and collateral for internal
and external communications.
Key Achievements
• Contributing to the creative portfolio’s growth in new and existing business
• Building freelance and vendor relationships
• Redefining the creative and production process roll out to agency
• Coaching, managing and mentoring of junior art directors and writers
Clients
BMW (i3, i8, 7Series Canadian Launches) Coca-Cola (Zico Coconut Water, Nestea, Coke Red/FIFA)
CIBC (Pan Am Games, Pan Am TorchRelay, CIBC Run for the Cure, Weekend to End Cancers),
Sofina Foods (SanDaniele & Mastro, Deli Naturally!) BC Government, Nintendo, Canadian Pacific,
Kellogg’s, Metrolinx.
ARIAD
Creative Director
Spearheaded transformation of under-performing creative team. Partnering with key players–devel-
oped new creative philosophy, instilled enthusiasm and upgraded team members where necessary.
Led art team on creative projects related to marketing campaigns, branding, interactive and promo-
tional development.
Key Achievements
• Contributing to the creative portfolio’s growth and profitability in CPG, Financial, Healthcare
• Building account team and client relationships through thought leadership
• Coaching, managing and mentoring of print and interactive teams
Clients
Unilever Canada (Knorr, Degree, Clear Shampoo, Becel), CIBC, TD, Ferrero (Kinder, Bueno, Ferrero
Rocher) Moneris Solutions, D+H, MasterCard, Telus Mobility, Johnson&Johnson (Nicorette/Nicoderm,
Reactine, Tylenol, Listerine), Port Authority of Toronto, Minto Developments, BMO DinersClub, RBC,
Scotiabank.
MacLAREN MOMENTUM
Senior Art Director
Lead designer on Promotions & Experiential
Design, conceptualize and execute promotional campaigns, experiential, advertising, interactive,
corporate video, direct mail, signage, cause marketing
Key Achievements
• Lead art direction for agency’s largest CPG client, Kraft Foods
• Successfully handled and delegated challenging client demands in a fast-paced environment
• Advised management of production teams engaged in photographic shoots, animation, casting
• Supervised and provided guidance for junior art directors
Clients
Kraft Foods, Art Gallery of Ontario, William Grant & Sons, Wendy’s Canada, Dave Thomas Foundation
or Adoption Canada, RBC, Orange Julius, Microsoft XBox 360, Intel/Dell, Mobil 1, OLG Ontario
Lottery Group, American Express, BIC Canada
Sept. 2013 – Present
June. 2011 – Sept. 2013
Nov. 2007 – Apr. 2011
AWARDS
SHOPPERS DRUG MART VENDOR AWARD 2012
Best Integrated Customer Marketing Program
30 ways to Beautiful Hair
PROMO! AWARDS 2010
Gold • Best activity generating brand awareness
Gold • Best integrated campaign
Gold • Best sponsorship campaign
Kraft Hockeyville
Silver • Best activity generating brand awareness
Kraft ‘Celebration Tour’
Silver • Best use of package design
Kraft Dinner ‘Gotta ba Bankrolled’
Silver • Best use of direct marketing
Peak Feans, A Taste of Mischief
Bronze • Best activity generating brand volume
Bulls-Eye Brotherhood
PROMO! AWARDS 2009
Gold • Best activity generating brand volume
Gold • Best use of interactive media
Bronze • Best multi-discipline campaign
XBOX 360 ‘Parental Street Cred’
Silver • Best activity generating brand volume
Kraft Hockeyville
Silver • Best use of interactive media
Peak Feans ‘As the Cookie Crumbles’
CMA Awards
Bronze • Peak Feans ‘As the Cookie Crumbles’
ASSOCIATE CREATIVE DIRECTOR
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OVERVIEW
• Creative professional with 20 years experience
in all aspects of the end-to-end creative process
ranging from concept through execution
• Key area of expertise is the ability to develop
design solutions that bring clients’ vision to life
in key markets
• Experienced with promotions, experiential,
graphic identity, interactive, print collateral, film
production, advertising, annual reports
http://robciancamerla.wix.com/rcdc
rob.ciancamerla@rogers.com c: 416.737.5613 t: 416.536.4346
85 Garden Avenue, Toronto, Ontario M6R 1H8

2. PRICEWATERHOUSECOOPERS LLP
Senior Graphic Designer
Lead designer for internal communications; Positioning, National Marketing.
Design, conceptualize and execute programs/campaigns, events, advertising, corporate video, direct
mail, signage, trade show displays, posters, media kits, industry reports, publications
Key Achievements
• Supervise and provide guidance for the work of junior graphic designers
• Educate and provide guidance of firm’s brand guidelines for clients
• Collaborate with communications team to improve firm’s collateral
• Supervise and approved all pre-press material
Clients
Advisory, Tax, Human Capital, PwC Foundation clients across Canada
TENZING COMMUNICATIONS
Senior Art Director
Responsibilities included: lead design for company’s largest billable client, Meridian Credit U. Concept,
createand execute corporate campaigns integrating advertising, radio, corporate design, direct mail,
photography, typography, web, multimedia DVD, point of purchase, tradeshow booths, posters, bro-
chures, manuals, packaging, contests, wearable promotions, signage, clings, vehicle wraps.
Key Achievements
• Achieved marketing and communication goals while maintaining profits margins
• Established photography, illustration, and graphic standards for largest billable client
• Supervised and approved all pre-press material
Clients
Meridian Credit Union, Altamira, Canadian Securities Institute (CSI), Libro Financial Group
Credit Union Central of Canada (CUCC)
SEGAL COMMUNICATIONS
Senior Graphic Designer
Responsibilities: conceived, planned and managed client projects according to specifications outlined
in client briefs and through internal meetings. Brought innovative graphic design approaches where
appropriate to meet unique needs. Concept development, art direction, graphic design, brand identity,
print production, illustration, high-rez image manipulation. Developed and produced campaigns for print
projects, special events, video, websites, contests and promotions.
Key Achievements
• Consistently developed new approaches and executed pitches that won business for the company
• Liased with clients to conceptualize, develop and produce campaigns for print projects and events
• Mentored and fostered skills sets of junior department members
Clients
PlayStation 2, Sony Computer Entertainment Canada, Virgin Mobile Canada, Unilever Canada, DreamWorks,
Maple Leaf Foods, Ontario Tourism Marketing Partnership, Springboard Networks, Kee to Bala
May 2007 – Oct. 2007
July 2005 – May 2007
Feb. 2002 – Apr. 2005
EDUCATION
1997-1998
Sheridan College
Oakville, Ont.
Animation, Calligraphy
1989-1993
Ontario College of Art Design
Toronto, Ont.
A.O.C.A. diploma
Advertising Illustration
1989
Accademia Raffaello
Urbino, Italy
Letterpress Printing
1984-1989
C.W. Jefferys’ C.I.
Toronto, Ont.
Foundation Sudies
INTERESTS
Music, Art, Swimming, Photography
FLUENT
English, Italian
REFERENCES
Available upon request
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ASSOCIATE CREATIVE DIRECTOR
http://robciancamerla.wix.com/rcdc
rob.ciancamerla@rogers.com c: 416.737.5613 t: 416.536.4346
85 Garden Avenue, Toronto, Ontario M6R 1H8