Robert De Rosa is a creative director and branding consultant with over 30 years of experience in marketing and advertising. He has held leadership roles at several companies where he successfully refined brands, increased sales and traffic, and rebuilt departments. Some of his accomplishments include double digit growth for the Winsor & Newton account and developing successful branding campaigns for Aetrex, Fender Guitars, and Stryker Orthopaedics. He has won numerous awards for his creative work and has expertise in photography, design, and digital platforms.

1. ROBERT DE ROSA
4 Winfield Avenue
Pompton Plains, NJ 07444
973-831-9291
Cell: 862-686-0377
www.freshresults4u.com
PROFILE
On Time – On Target – On Budget
Multifaceted and organized marketer and creative, with a proven track record of successfully incorporating the business proposition
when developing the creative initiative. Award winning branding experience operating in a hands-on creative environment, utilizing
strategic and tactical opportunities. Effective communicator and motivator bringing order, calm and enthusiasm in a stressful
environment.
Creative Director – Aetrex Worldwide, Teaneck, NJ
• Refined and elevated an existing brand into a major player in the footwear wellness category (double digit growth, eight out of ten years)
• Highly recognizable branding campaign on a shoestring budget “Don’t forget to take them off”.
Reebok used the same concept two years later.
• Successfully rebuilt a fractured, dysfunctional marketing/creative department and turned it into an award winning, dependable corporate asset
• Creative lead for the branding and product launching of the most successful product in company history (20,000 pair pre-bookings)
• Increased trade show traffic by 30% incorporating an aggressive pre-show and show marketing strategy
• Leadership and counsel to ownership in regards to new product development, PR, social networking (200% increase in fans in two months)
• Oversight of Trade Shows, Booth Design (award winning), Event Planning, Product Development, Packaging and National Sales Meetings
• Successfully created an aggressive co-op program, in-store visual merchandising, retail, medical, and VA partnerships
• Project Manager for $650k retail store in Englewood, NJ and most recently Willowbrook Mall, Wayne, NJ
• Successfully created a program to provide custom apps using iBeacon technology to drive business to retail partners
• Major site rebuild for Aetrex.com
Latest video concept for a non-profit I help:
Rough cut https://vimeo.com/117002466 pswd: cmta
Account management and Creative lead for all things creative including championing co-branded private labeling: Callaway Golf, Footlocker, Redwing,
Bauer/Nike Hockey, Walking Company, New Balance Worldwide
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Advertising/Creative Director/Branding Consultant – New York, New Jersey
• Branding and package design for Fender Guitars string line (resulted in 20% increase in sales first six months)
• Established brand look for Steve Madden Corporate Annual Reports
• Branding overhaul of Ovation Guitars, including a strategic plan to bring the “show on the road”
• Launched Sony Electronics magazine launch
• Branding and direct marketing for Sanzari Real Estate holdings
• Creative lead for Bard woundcare
• Contemporary OB/GYN new magazine design launch and 2008 Media Kit)
• Wrote, designed and conceived of the branding campaign for Genpath, a nationally recognized leader in cancer diagnostics. A tagline that
says it all ”We see what others don’t”
• Lead creative on a strategic branding campaign for Modern Medicine targeting pharmacy callback
• Strategic lead for Stryker Orthopaedics on branding, and consumer outreach. Implemented an internal corporate initiative for Stryker, to
bring awareness, understanding and proactive approach to the needs of MIS surgeons, patients, hospitals, and payers (creating the iCARE
program “Customer Acknowledgement & Relationship Education”)
• Chief Creative lead for UHY China emerging markets initiative
Fender Guitars, Steve Madden, DKNY, Gretsch Drums, Victoria Secret, KPMG, UHY Audit and Business Solutions, Advanstar Lifesciences,
GenPath Oncology, Mercedes Benz, CitiBank, US Tennis Association, Wynstarr

2. VP, Creative Director – Miller & Company Advertising, Inc., New York, New York
• Achieved double digit growth for ten years on the Winsor & Newton account
• On the strength of a successful comprehensive launch of Galeria Artists Acrylics, a major US retailer decided to carry the brand
• Developed and marketed design and production of the Cateye GameBike with Senior VP Sales/Marketing
• Developed the marketing strategy, and PR for the Game Bike and Game Bike Pro enabling Cateye to open up new avenues of revenue
pairing video games and exercise for the youth market. Projected 350 units for the first six months. Actual units sold - 675.
• Established an effective direct mail teaser campaign for Just Normlicht business to business trade show, resulting in an increase in floor traffic
by 30%, compared to previous year
Sony, Kodak, Winsor & Newton, Chase Bank, AT&T, Bard, Avis, Panasonic Business Components Division, Thomas & Betts, Ansley Electronics
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Creative Consultation and Direction – Kenyon Hoag Associates, NY, NY
• Consult and direct this AAA Advertising Agency on various accounts
Alfa Wassermann, Atlanta Scientific, Skandia America, Urbach/Kahn/Werlin, KPMG
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ACHIEVEMENTS
• MarCam 2014 Platinum and Gold Award Winner (Feet for Life logo and Fender Guitar packaging)
• 2011 WSA (World Shoe Association) “Best Booth” award winner
• Hermes Award 2009 Platinum and Gold Award Winner (Sandalistas campaign)
• Graphic Design USA 2013 in-house design award winner (5 categories)
• Graphic Design USA 2012 in-house brochure design award
• NJ Art Director’s Club Award - Derwent catalog, Ad campaign for Winsor & Newton A-line paints
• Starch report readership awards – Winsor & Newton “Brook Babble” Ad, Winsor & Newton “Horse of a Different Color” Ad
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SKILL SETS
• Superior project management skills - including adhering to budget/timeline/marketing objectives & initiatives
• Results driven conceptual strategic creative with exceptional copy, concept, design, and execution capabilities
• Strong brand development and management
• Strong leadership, mentoring and motivational skills
• An acute understanding of the creative/business process, with the ability to balance the two for the ultimate objective of success
• Hands on Photoshop, Quark, Indesign and Illustrator
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PERSONAL/AFFILIATIONS
• New Jersey Ad Club member
• Montclair State Graduate Advisory Panel
• 2013 CMTA (Charcot-Marie-Tooth) (Hereditary Neuropathy disease) Volunteer of the Year award
• 2014 CMTA (Charcot-Marie-Tooth) member of the Board of Directors