An innovative, entrepreneurial leader with an extensive background in printing and photography who delivers high-end results in digital and print media venues. Over 19 years of experience in photography, publishing, production, design, and fashion. Specialties include production solutions, streamlined process development, project management, and photography evaluation for print and web.

1. ORGANIZATION AND COMMUNICATION SKILLS
• Managing multiple projects under tight deadlines; supervising staff,
and utilizing strong time management and troubleshooting skills to
provide creative solutions and clear communications.
• Heading production team for monthly men’s fashion magazine,
and acting as liaison between executive editorial, creative, and digital teams,
as well as printers. Managing Production Manager.
• Collaborating with advertising managers, creative director,
events, and operations.
• Developing and managing vendor relations to ensure superior quality
and cost-efficient solutions.
• Communicating professionally and respectfully with team members.
• Setting goals and strategizing on ways to achieve them.
• Updating stakeholders on developments on projects to maintain deadlines.
CREATIVE/DESIGN SKILLS (DIGITAL AND TECHNICAL)
• Evaluating prints for reproduction, including fine art printing.
• Designing concepts for packaging and advertising.
• Employing a wide range of typography to appeal to specific audiences.
• Establishing brand loyalty.
• Providing retouching markups on images for print and digital,
proofing, and checking color quality and image integrity and compatibility
acquiring of internal approvals.
• Developing concept for reality show centered around food/cooking,
travel, motorcycles, and cars.
DEVELOPMENT AND DECISION SKILLS
• Adapting to fluid situations — mastering new tasks on the fly
and/or working with cross-functional teams.
• Analyzing problems without assigning blame.
• Maintaining humor and levity whenever possible and appropriate.
• Modifying roles and processes to enhance efficiency and satisfaction
among partners and stakeholders.
• Brainstorming solutions to problems and compiling team to execute solution.
CURRENT PROJECTS
GOTHAM MOUNTAIN MX Social Media Curator
• Deliberate planning and goal setting for Gotham Mountain MX social media
outreach (www.gothammountain.com; Facebook: www.facebook.com/
GothamMountainMX; Instagram: gothammaountainMX).
• Development of brand awareness and building online presence.
• Content management.
• Search engine optimization (SEO) and generation of inbound traffic.
• Cultivation of sponsors and sales.
REALITY SHOW CONCEPT DEVELOPMENT
Creative Development /Producer
• Developed concept for a reality show centered around
food/cooking, travel, motorcycles and cars.
• Produced show market treat to shop to
production companies across the U.S.
• Performed as on-screen personality in production of sizzle reels
for multiple show concepts for Parlay Studios.
WILLIAM PELKEY
245 VAN VORST STREET PHC
JERSEY CITY, NJ 07302
917-939-5734
WILLIAM.PELKEYJR@GMAIL.COM
An innovative, entrepreneurial leader with
an extensive background in printing and
photography who delivers high-end results in
digital and print media venues. Over 19 years
of experience in photography, publishing,
production, design, and fashion. Specialties
include production solutions, streamlined
process development, project management,
and photography evaluation for print and web.

2. WORK EXPERIENCE
CONDE NAST PUBLISHING
DETAILS MAGAZINE (2010-2015)
Production Director
• Managed monthly P&L to ensure that print and digital
products met budgetary targets; presented quarterly fiscal
projections to corporate oversight board.
• Supervised Quad Graphics Digital Imaging Specialists.
• Served as direct point of contact for retouchers and photographers,
including Mark Seliger, Norman Jean Roy, Greg Kadel, Robbie Fimmano,
Christopher Griffith, and Milan Vukmirovic.
• Worked with publisher’s team on luxury ad campaigns,
including Louis Vuitton, Burberry, and Dolce & Gabbana,
for special advertising sections and promotions.
• Contributed as food and beverage expert.
RODALE PUBLISHING
PREVENTION SPECIAL INTERESTPUBLICATIONS (2008-2010)
Production Director
• Increased per-quarter profitability by more than 38%,
and per-page profit by more than 54%.
• Improved overall quality of SIP imagery and production values;
created archive protocol.
HEARST PUBLISHING
MARIE CLAIRE MAGAZINE (2005-2008)
Associate Production Manager
• Oversaw production and design freelancers and acted as core
liaison between departments, serving as first line of support for both
hardware and software.
• Managed overall color workflow, including daily color shows with
creative director and retoucher to ensure quality for all images in
magazine (average 600 per issue).
• Maintained K4 templates and style sheets for seamless
print-to-web transition.
ESQUIRE MAGAZINE (2003-2005)
Production Manager
• Created new templates and style sheets for transition from
QuarkXPress to InDesign CS.
• Managed staff and freelancers for image database transition
to in-house pre-press.
TALK MAGAZINE (2001-2002)
Production Associate
CONSUMER REPORTS MAGAZINE (1997-2001)
Associate Production Editor