Mybon voyage - Digital Intelligent Transport ecoSystem

1. Digital Intelligent Transport
ecoSystem
www.mybon.voyage www.digitalits.in info@mybon.voyage
Happy Journey, Welcome Again…

2. E x e c u t i v e S u m m a r y
Muthu Swamy S
Rathiga Reddy
Chandra Shekar K
Murali Krishna C
• Founder
• Microsoft Professional with 20+
Years IT Exp.
• IIM Calcutta
• Managing Product Delivery
• Rashtra Vibhushan awardee
• Worked @ Nous, Kirloskar, Kanoria
Group, GE.
• Co Founder
• eCommerce Specialist with 18+
Years IT Exp.
• MK University
• Managing Solution Architect
• Awarded Hot 100 Technology
• Worked @ Mphasis, ANZ, Sonata,
Infosys.
• Co Founder
• Data Scientist, 20+ Years IT Exp.
• REC Calicut
• Managing Data Analysis, Big Data
Integration and Analysis
• Worked @ Nous, Temenos
• Board of Advisor
• Business Catalyst, 30+ Years IT
Exp.
• IIM Calcutta
• Managing Branding, Marketing,
Client acquisition & Strategy
• Worked @ Atos, HCL, Deutsche Bank,
Indusind Bank, PNB

3. V i s i o n , M i s s i o n & V a l u e s
Be a pioneer in travel
Comfort by transporting
commuters’ experience
to a newer heights
Build & integrate Digital
intelligent travel eco-
system for a reliable,
safe, comfortable &
memorable travel
experience
MISSION
Passion
Commitment
Safety & Security
Social Responsibility
Accountability
Excellency
VALUES

4. M y B o n V o y a g e
• Deliver Digital Intelligent Transport ecoSystem that
connect Devices with Vehicles & People
• Enable SMS based Booking, Tracking, Exchange &
Experience
• Provide In-vehicle Infotainment along with FREE WiFi
• Enable digital media to provide bus/passenger
Information, Digital Add
• Provide Shared Services as a PlatformAPI
• Enable Hyber-Local contextual services based on Mobile
Value Added Services
• Enhance safety features to Teens, Kids & Senior Citizen
• Improve Feedback, Rating & Compliance System

5. M a r k e t O p p o r t u n i t y
500M
Urbanization
Expected in 2020
2,000
Private operators
Runs 20,000 Point-to-Point Buses
$ 350 B
Total Turnover
During 2013-2014

6. M a r k e t O p p o r t u n i t y
87.1%
Utilization
Number of buses on Road
67%
Load Factor
Bus Capacity Occupied
7.7%
Staff Productivity
Staff per Bus

7. P r o b l e m S t a t e m e n t
Traveler
• Limited Live Tracking
• No Traveler Tracking
• Internet dependency
• Complicated communication
• Poor Signage System
• Hassled pickup/drop time
• Poor Compliant System
• Less Safety & Security
• VARIED FAIR STRUCTURE
Bus Operator
• Highly fragmented & unorganized
• Week-End only Operation
• Increased Operational Expenses
• Reduced Revenue
• Increased Violation among Teens, Theft
• No Connected communication Platform
• Less awareness on ITS
• Less Technology Infrastructure
• Poor SHARED SERVICES

8. P r o b l e m S t a t e m e n t
Traveler
• Limited Live Tracking
• No Traveler Tracking
• Internet dependency
• Complicated communication
• Poor Signage System
• Hassled pickup/drop time
• Poor Compliant System
• Less Safety & Security
• VARIED FAIR STRUCTURE
Bus Operator
• Highly fragmented & unorganized
• Week-End only Operation
• Increased Operational Expenses
• Reduced Revenue
• Increased Violation among Teens, Theft
• No Connected communication Platform
• Less awareness on ITS
• Less Technology Infrastructure
• Poor SHARED SERVICES

9. S o l u t i o n O f f e r e d
• Live Tracking
• Book, Track, Share, Exchange
via SMS
• Free Wifi in Bus
• Trip Plan & socialization
• On-board assistant
• In-vehicle Infotainment
• Care centre for Kids, Teens &
senior citizens
• Safety & Security
• Shared transportation Services
• Co-passenger community
• Local tourist guide
COMMUTERS
• Live bus tracking
• Increased Bookings
• Traveller Retention
• Efficient operations
• Theft Recovery System
• Guarantee safe travel
• Integrate emergency
care
• Enhanced customer
Satisfaction
• Increased Revenue
BUS OPERATORS
• Travellers tracking
• Two way
communication
• Effective & fastest
emergency care
• PAN India utilization
• eCall/bCall Services
• Network Accessibility
• Digital Signage for
Passenger/Vehicle
Information
• Digital Advertisement
SHARED SERVICES

10. V a l u e P r o p o s i t i o n
• Mpaise, Money
• Paytm
• SMS/Smart Phone
BOOK
• Plan, Share trips
• Utilize Shared Services
• On-board Game Centre
• Panic button – integrated
with Police system
EXCHANGE
• 1000+ Operators
• 5000+ Buses
• 10000+ Routes
• 20000+ Pickup/Drops
• 2L+ Seats
• 350+ Tollgates
• 500+ Emergency call
• 500+ breakdown call
• 500+ Ambulances
CONNECTED
• Live
• Offline
• Teens, Kids, Senior
Citizens
TRACK
• 24 X 7 Support
• Safety & Compliance
Centre
• Feed back, Rating
EXPERIENCE

11. C o m p e t i t i v e A n a l y s i s
• YourBus(redBus.in)
• Untapped market
• Poor Shared Services to connect
ecommerce, Retail chain, OTA
• No platform for SMS Based
Booking, Tracking, Experience
and Xchange
• No integrated eCall/bCall services

12. F o c u s e d M a r k e t & I n d u s t r i e s
Bus Operators
Private Operator
Government Buses
Commuters
Teen, Kids, Adults & Senior Citizens
Shared Services
E-commerce
Retail Network
Food Chain
Emergency Care – eCall/Bcall Services
OTA, Drivers & Tourist guides

13. P r o d u c t R o a d m a p S t r a t e g y
Big Data Analysis
• Travellers Behaviour Analysis
• Travel Pattern
Digital Sign Board
• Dynamic Push of Ads
• Additional Revenue Model
On-board Infotainment
• Value Added Services
• Paid Games/Ads
Augmented Reality
• Safety & Security
• Alert & Tracking of criminals

14. Support us @
www.mybon.voyage
www.digitalits.in
info@mybon.voyage