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1. Nick Illsley, Transport Direct - Digital Transport
1. transport direct
DIGITAL TRANSPORT
(ESPECIALLY INFORMATION)
Nick Illsley
Chief Executive
Transport Direct
25th June 2009
slide 1
2. transport direct A History Lesson
In the nineteenth century the railway caused the adoption of
national time and from day one ran to a published timetable
Late twentieth century development of mainframe systems
for revenue and operations e.g. TOPS, early beginnings of
real-time information systems
Early adoption of the Internet such as Trainline and the
Railtrack Information site, development limited to either a
single mode or to a single company e.g. NRE and EasyJet
Transport is a form of communication and depends heavily
on information and communication for its operations and
commercial appeal Internet completes the transition from
supplier to customer domination of markets
slide 2
3. transport direct Joining-up the modes ……
Transport Direct joins up the Modes
Rail
Bus
Coach
Light Rail
Car
Ferry
Air
Walking
Cycling
Building on Individual Systems and Providing the Glue
slide 3
4. transport direct ...and location-based travel planning
The complexity of life requires awareness of location and
the ability to travel between places
Where I live
Where I work
Where I shop
Where my children go to school
Where I get healthcare
Where my family and friends live
Where I go for leisure
Where we are is inevitably a compromise, and mobility is
the key to reducing hassle!
slide 4
5. transport direct A Truism?
We all know where we are?
Great Minster House
76 Marsham Street
SW1P 4DR
Pimlico (nearest tube)
Westminster Borough
London
South East
England
United Kingdom
Europe etc
slide 5
6. transport direct Locational Information
Selecting Origins and Destinations
Select from over 30 million
Address
Postcode
Place
Public Transport Location
Amenity/Attraction/Event
Data Gathering and Maintenance
330,000 bus stops, at 1metre accuracy, unique name and number
Over 1 trillion O & D Pairs
Over 100 billion public transport Pairs, 99% Accuracy = 1 billion
wrong
Data Quality Matters – Bad Data = Wrong Answer
slide 6
7. transport direct EU INSPIRE Directives
Enacted on 14th March 2007
Covers the Infrastructure for Spatial Information across
Europe
3 Annexes of Information, Transport Networks in Annex 1
Supports many things including journey planning
Linear Elements with Nodal Connectivity
Intermodal and pan-Nation Connectivity
Freely Available (not necessarily free)
May be followed by an ITS Directive harmonising systems
and equipment
slide 7
8. transport direct Domestic Policy
Devolution
Transport is an almost totally devolved responsibility (to
Scotland, Wales and Northern Ireland)
Local Transport Act
Devolves power and responsibility to Local Level
Integrated Transport Authorities
Co-ordination of Transport across “regions”
Includes roads for the first time
Power of Information
Independent Report commissioned by Government
Recommends the freeing up of public data, including
geography and transport
Encourages data mashing and re-use
slide 8
9. transport direct What do Users Want?
Help with Unfamiliar Journeys
Information to Remove Uncertainty
90% Reassurance, 10% Generative (Inquisitive)
Peer Expectation
Cars – Satnav, Radio, Entertainment, Comfort
Trains – Planned and Real-time information, Comfort?
Buses – Is Real-time Information an Add-on or Part of Product?
Intuitive Services that Work
Multi-channel, multi-modal, multi-purpose, increasingly
savvy and self-sufficient in choice-making
slide 9
10. transport direct Stand Still or Change
Stand still and disappear
Change and carry on (grow?)
But not just about Transport Direct etc
It’s about data, processing, channels and products
Ultimately it’s about users and their needs and their ultimate
satisfaction
This could be a Golden Opportunity
Can we (are we willing to) grasp it?
slide 10
11. transport direct Towards Digital Transformation
Online – makes access to some services easier especially
for those who are e-friendly e.g. electronic forms, small
customer benefits
Interactive – intelligent portals underpinned by intelligent
infrastructure e.g. Directgov, improved navigation but
unchanged business models, customer time savings
Integration – integrated services around customers or
common needs e.g. entitlement cards (?), swift, secure
services to customers, business barriers begin to break
down
Connected – increasingly self-service and shared with
users and employees, open systems, single sign-in, few
boundaries e.g.………, users get power and choice,
business barriers challenged and broken down
slide 11
12. transport direct Exploiting Back Office Value
Virtual Comprehensive Dataset
Make Data Chain fit for 21st Century
Build on National Digital Data Set
Data Repository for Public Transport
Standard Data for Roads
Open Interfaces and Making Data Available to Others
Engage with the Wider Public and Private Sectors
Move from World First to World Class!
slide 12
13. transport direct Public and Private Sector Roles
Need to set some general guidelines that foster joint working and
maximise efficiency and effectiveness:
Public Sector
Standards
Collation and audit of data
Addressing market failure
Private Sector
Customer facing services
Customer Care
Revenue Generation
Not fixed but general areas of expertise and interest
slide 13
14. transport direct Analogue and Digital Transport
Analogue Digital
Railways Cars
Timetables Walking
Airlines Multi-modal solutions
Booking Offices Demand Responsive
Transport
Passports
Real-time information/Satnavs
Fuel Tax
Dynamic Fares
Car Tax
Road Pricing
VMS Signs
Multi-factor decisions
slide 14
15. transport direct A Few Final Thoughts
Technology and especially Information provision is a quick win at
relatively low cost (compared to infrastructure)
We can all benefit as users, businesses and government from the
provision of better technology-led information services
Engage users and exploit channels by moving to location-based
services
But data quality and management is the key to good information
provision
Transport Direct is a global first – why not how we travel
Enabling citizens to travel more intelligently could lead to better
experience for then and better utilisation of existing infrastructure
The back office potential is at least as important as the customer
facing service, engage with third parties
But Government and Transport are in reality very analogue, can we
(do we want to) become digital?
slide 15