“ A great business personality who has inspired
Made by :
STARTING OF A BUSINESS
Kamprad began to develop a business mind
as a young boy, selling matches to
neighbours from his bicycle. He found that
he could buy matches in bulk very cheaply
from Stockholm, sell them individually at a
low price, and still make a good profit.
From matches, he expanded to selling
fish, Christmas tree decorations, seeds, and
later ballpoint pens and pencils.
Ingvar Kamprad is the founder
of world’s leading furniture
IKEA-Ingvar Kamprad Elmtaryd
Ingvar Kamprad founded in
1943 IKEA when he was 17 years
old with the money that his
father gave him for getting
good grades in school.
IKEA is the world’s leading home furniture retailer with
more than 90,000 employees working in its 200-plus
stores, and annual revenues exceeding $10 billion.
Next to Bible, the annual IKEA catalogue is the most
widely distributed publication in the world.
IKEA operates in 31 countries and generates over $12
billion sales annually.
KAMPRAD:A MAN OF SIMPLE TASTES
Kamprad has lived in Epalinges, Switzerland, since 1976. According to an
interview withTSR, the French-language SwissTV broadcaster, Kamprad
drives a 1993Volvo, flies only through economy class, and encourages IKEA
employees always to write on both sides of a piece of paper..The firm he
created is still known for the attention it gives to cost control, operational
details and continuous product development, allowing it to lower its prices
by an average of 2-3% over the decade to 2010.
Kamprad says "It is not only for cost reasons that we avoid the luxury hotels.
We don't need flashy cars, impressive titles, uniforms or other status
symbols.We rely on our strength and our will!”
RESPONSIBILITY IN IKEA
The company’s CSR is manifested in its commitment to social
and environmental initiatives.Intially IKEA used to make its
furniture from wood sourced from different countries
which involved large scale deforestation
IKEA introduced a systematic approach to its environmental
policies in early 1990s.Now company monitors a product’s
life cycle right from the choice of raw materials through to
production and distribution
The company now focuses on using fewer raw materials and
creating less waste and it has also stopped using wood from
forests that have a high conservation value or natural
forests that are intact.
They also use materials certified according to a forest
management act of the USA
IKEA gives its staff EnvironmentalTraining, and a chance to
each employee on the Environmental Committee.Their
brochures also display their environmental related efforts.
IKEA is also included in many charitable causes, including
UNICEF, Save the Children, American Forests. IKEA works with
these organizations to raise the issues like child labor, violence
against women and children, and providing aid to victims of
Kamprad also says “To do business with a clear conscience
is an attitude that pays”
There is no doubt that Kamprad’s vision has
been the driving force behind IKEA’s success.
IKEA emphasizes on self-service and provide
its customer with an option to assemble the
different parts of furniture at home itself.
IKEA has its own talented designers who
have received many awards over the years.
Kamprad’s vision has always been customer
oriented and he keeps his product lines
simple in order to minimize the chances of
damage during transport. Kamprad believes
In the fact that their furniture must reflect an
easier, more natural and unconstrained way
In 1994, an incident occurred which cast a shadow over
Kamprad’s reputation. In this year the personal letters of
Swedish fascist activist Par Engdahl were made public which
revealed that Kamprad had joined Engdahl’s Pro-Naji group
It also revealed that Kamprad had raised funds and recruited
members for the group for about 3 years.
No doubt the public revelation came as a shock to Kamprad but
to avoid further disagreements he came out with a statement
referred to it as his “greatest mistake” and sent apology letter
to all IKEA employees.
According to weekly Veckans Affärer,he is one of the wealthiest people in
the world.This report is based on the assumption that Kamprad owns the
entire company, an approach that both IKEA and the Kamprad family
reject. Kamprad retains little ownership in the company, having transferred
his interest to Stitching INGKA Foundation(, the parent company for all
IKEA stores) and INGKA Holding as part of a complex tax sheltering
scheme that leaves his actual degree of control vague.
As of March 2007, Ingvar Kamprad was the fourth wealthiest person in the
world, according to Forbes magazine, with an estimated net worth of
US$33 billion. In March 2010, it estimated his fortune at US$23
billion, making him the 11th richest person in the world. However, as of
March 2011, Kamprad's net worth had declined substantially (down US$17
billion). He had fallen from 11th spot on Forbes to 162nd . As of October
2012, Ingvar Kamprad is listed as the 5th Wealthiest person in the
world, according the Bloomberg Billionaires Index, with an estimated net
worth of US $42.6 billion.
Why Ingvar Kamprad????
“If there is such a thing as good leadership, it is to give a good example,”
Popular Sayings by Ingvar
“What is good for our customers is also good for us in the
“I could regularly travel in first class, but having money in
abundance does not seem like a good reason to waste it”
“Ten minutes are a piece of yourself. Divide your life into ten-
minute units and sacrifice as few of them possible in
“A person who retires feelings that he has done his bit will
quickly wither away. A company that feels it has reached its
goals will quickly stagnate and lose its vitality”
"There is no doubt that long after he is gone, he will be
remembered for creating a class of products that captured the
imagination of the world. But those who know him really well
might prefer to remember him for the simple and down-to-
earth values that defines his life and work. “