Business Problem of cab service

1. YOURCABS.COM
R I T U PA R N A S A R K A R

2. PROBLEM STATEMENT
• Booking cancellations by the company due to
unavailability of a car.
• Decrease in Customer satisfaction.

3. OBJECTIVE
• To improve the customer experience by taking(alerts)
preemptive actions

4. APPROACH
• Understand the listed parameters and its interaction with
cancellation.
• Vehicle Type
• Travel Type
• Package Type
• Channel of Booking
• Some other insights

5. VEHICLE TYPE
• Vehicle type 12 accounts for 73.4% of the transaction
• Only 8.4% of these vehicles are cancelled
• But these 8.4% accounts for 85.2% of the total cancellations
• Vehicle type 85 & 89 accounts for 5.5% for the transaction each.
• But 12.5% of vehicle 89 are cancelled compared to 0.4% of vehicle 85.

6. TRAVEL TYPES
• Point to point (P2P) is the most preferred.
• P2P contributes 79% of the transactions
• Cancellation under P2P mode contributes 88.6% of the total cancellations

7. PACKAGE ID
• Package ID is only available for booking
done under “Hourly Travel” mode.
• “4hrs & 40kms” (P1) is the most preferred
package followed by “8hrs & 80kms” (P2).
• P1 contributes 46.4% of the total
transactions while P2 contributes 35.8%.

8. BOOKING CHANNEL
• Desktop booking accounts for 35.2% of the transactions and Mobile
booking 4.3%
• Only 12.5% of the Desktop bookings are cancelled but it accounts
for 60.8% of the total cancellations.

9. OTHER INSIGHTS
• Areas to focus for
expansion of business
• 176
• 1349
• 34
• 1379
• 1216
• 626
• 839
Areas where cancellation rate is more
than 25% and total transactions are
more than 30 units based on
From_Area_ID column.

10. CONCLUSION
- Restrict pre-booking in “Point-to-point” mode to
maximum 1 hour before time of travel.
- Re-structure the packages of “Hourly Rental” mode.
- Promote the Online and Mobile booking channels.
- Arrange cars in areas where rate of bookings are high.

11. THANK YOU