An Android App-QUICKREPAIR

1. QUICKREPAIR
MARKETING PLAN FOR
AN ANDROID APP

3. CURRENT SITUATION OF MARKET
• The automobile industry has witnessed tremendous growth in last 10
years
• The quality of the service provided in this industry is poor
• Unauthorized service stations cheats you by claiming extra charges.

4. •“QuickRepair” is
the perfect
solution for all your
vehicle’s problems.

5. QUICKREPAIR takes care of all your car
maintenance,repairs and services.
QUICKREPAIR –Simplest and most
convenient Autocare Application in INDIA.

8. CORE COMPETENCIES
•Quality Services
•Use of latest Social Media Techniques
•Excellent customer relation
management practices
•Adoption of latest data Analytics
techniques.

9. MARKET POSITION
• QUICKREPAIR PROVIDES ITS
USERS A NETWORK OF
CERTIFIED VEHICLE SERVICE
DEALERS WHICH CAN
PERFORM SERVICES LIKE CAR
WASHES,TYRE
SERVICE,BATTERY SERVICES.IT
ALSO PROVIDE ASSISTANCE IN
CASE OF BREAKDOWN.

11. OPPORTUNITIES
• Increased use of smartphones
• Total number of vehicles on
Indian Roads have been
increasing of which 30% are
four wheelers.
• Loss of Faith in unauthorized
service stations because of
fear of being cheated.

12. THREATS
• Lack of consumer awareness
• Huge investment required
• Competition from other companies
• Regulations from government

14. COMPETITORS
UNAUTHORIZED
AUTOMOBILE
WORKSHOPS

15. • “QuickRepair” targets all the people
who owns a two, three or a four
wheeler vehicles.

16. 3.
GOAL

17. DOWNLOADS IN INCREASE CUSTOMER
A YEAR BASE

20. CUSTOMER NEEDS
HIGH QULAITY SERVICES
ALL CAR RELATED ISSUES IN ONE
APP
FUEL MANAGEMENT SERVICES.
KEEPS UPDATED WITH CURRENT
TECHNOLOGY

21. CUSTOMER WANTS
CREATING AN OPPORTUNITY TO
DEVELOP A HABIT OF REGULAR
MAINTENANCE OF YOUR VEHICLES
PROVIDING INCENTIVES TO THE
REGULAR CUSTOMERS
TRANSFORMING THE CUSTOMERS
TO BE PART OF DIGITAL WORLD

22. COLLABORATORS
-AUTHORIZED SERVICE CENTERS AND CERTIFIED WORKSHOPS
-APP DEVELOPERS AND DISTRIBUTORS
-ADVERTISERS
-COMMUNICATION PARTNERS LIKE FACEBOOK,TWITTER
-CALL CENTERS FOR ANSWERING QUERIES

23. COMPANY
•TECHNICAL TEAM TRIES
TO BUILD AND IMPROVE
APP TO INCLUDE NEW
AND ADDITIONAL
FEATURES.
•MARKETING TEAM KEEPS
THE RESPONSIBILITY OF
PROMOTING THE APP
THROUGH SOCIAL MEDIA
AND OTHER WEBSITES.

24. COMPETITORS
UNAUTHORIZED
AUTOMOBILE
WORKSHOPS

25. POINTS OF PARITY
• FULL CAR SERVICE
• REGULAR REMINDERS ON MAINTENACE AND SERVICES
• MOBILE WALLET AND OTHER PAYING OPTIONS
• RATING AND FEEDBACK MECHANISM

26. POINT OF DIFFERENCE
• PROVIDES FUEL MANAGEMENT
SERVICES.
• FREEDOM TO CHOOSE FROM VARIETY
OF AUTHORIZED SERVICE DEALERS.
• LOCATION BASED CAR SERVICE.
• CAR PICKUP & DROP.
• PROVIDES COMPLETE SERVICE HISTORY.
• ONE STOP SERVICE DEPENDING ON THE
CAR ISSUES.

27. CONTEXT
• OWING TO THE RELEVANCE
OF RIGHT
ECONOMIC,TECHNOLOGICA
L,SOCIO-
CULTURAL,REGULATORY
AND PHYSICAL
CONTEXT,THE COMPANY
OFFERS RIGHT DIMENSION
TO EACH OF IT IN ITS PURE
CONTEXT OF COMPANY’S
GROWTH AND BENEFITS.

29. VALUES TO:
• CUSTOMERS- It benefit customers because the App provides location
of authorized service centres and the service provided by them and
their estimate fare which helps them to plan their expenses.
• COLLABORATORS-It benefits these dealers because this will popularise
their firms which cannot be achieved when they were independent.
• COMPANY-It earns money from consumers that buy premium
versions and also generate revenue through in-app purchases and in-
app ads.

30. TACTICS

32. FEATURES
• FULL SERVICE: AUTHORIZED SERVICE CENTERS AND CERTIFIED
WORKSHOPS.
• BREAKDOWN SERVICS: STUCK ON THE ROAD,NEED AN
EMERGENCY REPAIR.QUICKREPAIR IS THERE TO HELP YOU.
• TEST DRIVE: BOOK A TEST DRIVE AT THE NEAREST CAR
DEALERSHIP

33. • ONE STOP SOLUTION: IT PROVIDES ONE STOP SOLUTION IF THE
VEHICLE HAS MULTOPLE ISSUES.
• TRACK YOUR SERVICE:YOU CAN KEEP TRACK OF THE CHANGES
AND INSTALLATIONS DONE ON YOUR CAR AND ALSO SHOWS THE
ESTIMATE FARE

35. • FUEL MANAGEMENT SERVICES
• REGULAR MAINTENANCE UPDATES AND REMINDERS.
• PROVIDES COMPLETE SERVICE HISTORY.
• ESTIMATE SERVICE FARE IS CALCULATED.
• VEHICLE PICKUP & DROP OPTION.
• CALL CENTRE FACILITY TO ANSWER QURIES.

36. PRICE
FREE
PREMIUM $ 3.99

37. LIMITED OFFERS!!
FIRST COME
FIRST SERVE

38. COMMUNICATION

39. -FEATURING IN SOCIAL MEDIAS
WILL HELP THE
COMMMUNICATION OF
APPLICATION
-PROMO VIDEOS
-REFERRAL CODE
-TRUSTED AUTHORIZED SERVICE
CENTERS AND CERTIFIED
WORKSHOP PARTNERS
-CUSTOMER FEEDBACK

40. DISTRIBUTION

41. 6.
IMPLEMENTATION

42. INFRASTRUCTURE

43. • Marketing
• App Development
• Technical Team
• Sales
• Promotion
• Public Relation
• Research and Development
• Data Analysis

44. PROCESSES
Understanding customer needs
Positioning
Deciding Attributes and Pricing
App Development
Marketing
Promotion
Distribution
Efficient Management

45. SCHEDULE
• Market Study - 1 month
• App Development - 2 month
• Setting Product Strategy - 2 weeks
• Developing Pricing Strategy - 2 weeks
• Marketing - 45 days
• Distribution & Use - 3 months
• 1 Million users - 1 year

46. OVERVIEW…….

47. DISCLAIMER
• This final project is created by Karthik Krishnakumar, NITK Surathkal
as part of an internship under the guidance of Prof. Sameer Mathur,
IIM Lucknow.