useful link

1. Industry profile in india
http://www.niir.org/information/content.phtml?content=184
Coca cola profile in india
http://www.in-beverage.org/cocacola.htm
Pepsi profile in india
http://www.in-beverage.org/pepsico.htm
Profile in india of coca cola
http://www.coca-colaindia.com/our-company/coca-cola-worldwide-and-in-india/
Product portfolio of coca cola india
http://www.coca-colaindia.com/our-products/product-list-descriptions/
Mission vision of coca cola india
http://www.coca-colaindia.com/our-company/mission-vision-and-values/
Mission vision of pepsi co india
http://www.pepsicoindia.co.in/Company/our-mission-and-vision.html
Product portfolio of pepsico india
http://www.pepsicoindia.co.in/brands.html

2. Pepsi co india company profile
http://www.pepsicoindia.co.in/company/about-pepsico.html
History of soft drink industry in india
http://mahi-history.blogspot.in/2011/05/history-of-soft-drink-in-india.html?m=1
Old
http://marketrealist.com/2014/11/guide-non-alcoholic-beverage-industry/
[29/03 10:55 pm] Reena: http://finance.yahoo.com/news/understanding-value-chain-soft-drink-
130044305.html
Http://www.changelabsolutions.org/publications/breaking-down-chain
https://www.google.co.in/search?
q=value+chain+analysis&rlz=2Y3YCBW_enIN0654IN0654samsung.ja3g.ja3gxx&oq=value+chain+a&aqs=c
hrome.1.69i57j0j5j0.4702j0j4&sourceid=chrome-mobile&ie=UTF-
8#q=value+chain+of+soft+drink+industry
This link is for dwnldng pdf
Https://www.slideshare.net/mobile/ritarbatalha/coca-cola-inchina2
Http://www.referenceforbusiness.com/management/Sc-Str/Strategic-Planning-Tools.html
https://books.google.co.in/books?
id=wbAmkdoG4O8C&pg=PA222&lpg=PA222&dq=directional+policy+matrix+of+soft+drink+industry&sou
rce=bl&ots=uFyebomfYH&sig=IcIN85W6fcwY1BOoSZa23EM-
Jtg&hl=en&sa=X&ved=0ahUKEwih4JaWvObLAhXQTY4KHTsrAC04ChDoAQggMAI#v=onepage&q=directio
nal%20policy%20matrix%20of%20soft%20drink%20industry&f=false
https://sites.google.com/site/softdrinkindustrysaranalysis/porter-s-five-forces
Http://jsindhuworld.blogspot.in/2010/11/five-forces-analysis-on-cola-wars-soft.html?m=1
https://www.slideshare.net/mobile/sethaphat/soft-drink-industry-presentation

3. https://www.ukessays.com/essays/marketing/analysis-carbonated-soft-drinks-industry-and-pepsico-
strategy-marketing-essay.php
http://www.scribd.com/mobile/doc/48404863/Soft-Drink-Industry-Five-Forces-Analysis
New
Swot anysis of coke
http://www.marketing91.com/swot-coca-cola/
Swot analysis of Pepsi
http://www.mbaskool.com/brandguide/food-and-beverages/2805-pepsi-co.html
http://research-methodology.net/pepsico-swot-analysis-2014/
7ps of coca cola
http://www.slideshare.net/raviibs1/7-p-of-coke?from_m_app=android
4ps of coca cola
http://www.marketing91.com/marketing-mix-coca-cola/
Major players in india
http://entrance-exam.net/top-soft-drink-companies-in-india/