Cc com norbert nov18 flood (r williams alt for you-tube)
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A Simple Message: Be Prepared for Sea-Level Rise and Extreme Weather
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Cc com norbert nov18 flood (r williams alt for you-tube)
- 1. A Simple Message: Be Prepared for Sea-Level Rise and Extreme Weather Dr. Norbert Mundorf University of Rhode Island Harrington School of Communication
- 5. A Simple Message Why so difficult? It’s Complicated! Long-term Impact Limited Pool of Worry
- 6. Challenging Mindsets The closer to the water, the better Don’t worry about the future Not in my backyard
- 7. Scientific Consensus is Overwhelming Need Consensus messages Made understandable to our audience Need stories/visuals
- 9. Slogans Wanted just do it.
- 10. Values Wanted Prepare now, save big later! Build Up—Build Back
- 11. A Trustworthy Source A TV Weather Person A Scientist or Expert
- 12. A Trustworthy Source Local Fishermen Long-term Residents
- 13. Anonymous Source
- 14. Who is Your Audience? Demographics Stakeholders Ready for Change? Niche Markets
- 15. Audience: Values and Mindsets What are the core values of your audience? How can you affirm those while making your point?
- 17. Values and Mindsets Affirm the core values of our audience
- 18. Maximize Emotional Impact Personalized and Dramatic “Close to home” Impacts in the Near Future—Recent Past Your family/friends might be affected Damage to health and/or property
- 19. A Trip to the Mall
- 20. Shopping?
- 21. RAIN FLOOD & BEYOND
- 25. That’s Hmmmph! Hard Increased some bird, as hell to catch precipitation… Ma. in this downpour. All part of global warming… Up on the roof, Fight! Uncle Ned …we’ll test the theory of gravity alright… Soused already … Al Gore’s kinda cute I like Baked Alaska! (snort) Hold on to your seats. The climate change war is comin’
- 27. Repeat: media Local newspaper Radio Video Television/film Social media: Facebook; Twitter
- 28. Be Prepared for Sea-level Rise & Extreme Weather!
- 29. Be Prepared for Sea-level Rise & Extreme Weather!
- 30. Changing Our Behavior is Possible… Focus on the Benefits of Change Cost of Change now will be far less Reduce anxiety about the future Others will follow
- 31. Be Prepared for Climate Change: Reinforce
- 32. Be Prepared for Climate Change: Elevate
- 33. Be Prepared for Climate Change: Shutter
- 35. Thank You, and remember… Know your Audience!