This is my magazine institutional research

1. Magazine institution
Research
By Callum McCormick

2. BAUER
The Bauer media is a large European based Media Company that manages a portfolio of
magazines including; Bella, Take a break, that’s life! TV choice and Total TV Guide. Their
target audience is divided into two category, the magazines for a female demographic (Bella,
Take a break, that’s life) and the more male demographic the puzzle magazines. The TV
guides would be gender neutral appealing to both demographics’. All these magazine are
mainstream and makes no attempt to appeal to a niche genre. Their brand image is to
appeal to house wives, and pensioners. Because these magazine require a lot of time and
investment. Bauer is not just confined to magazine, it contains digital products, radio and TV
stations. This wide appeal means that the brand suffers.

3. EMAP
The Emap has a number of brads including: retail (Retail Week) Health Government and
environment (LGC) Construction and engineering (Construction news) and architecture
(The architecture review).
These magazine appeals to a niche target audience. It would be more appealing to a male,
probably middle aged, from a higher social background. Emap magazines reflect this fact.
With such titles such as Retail Week appealing to niche business demography. They boast
that there ‘’audience that includes board members at every single one of the top 100 UK
retailers’’ this magazine is at the centre of the business world. Other titles are business
focused, such as LGC with the magazine claims ‘’the best resource for Local Government
Professionals’’ each one of these magazines are aimed at specific business men, whether it
be Economic, Health, Architecture or Political. Emap by solely publishing business
magazine is attempting to enforce its brand image, as a resource tool for the busy
professional. Emap is solely a magazine publisher and makes no attempt to branch out into
other media.

4. IMMEDIATE
The immediate is part of the global BBC brand, and publishes an array of different
magazine for different types of people. Such as BBC History, Top of the pops, CBeebies,
Charlie and Lolo and Hair ideas. Each of these magazines appeals to a niche to appeal
to a target audience. With BBC History appeal to a 35+ male, while their CBeebies
would be for boys and girls aged 3-7. These magazines are all advertised under the
BBC brand, a trusted and well-known brand which exceeds beyond magazines, such as
the BBC television channels and radio stations. This strong identifiable brand behind
these magazines creates consumer trust. Immediate brand publishes an array of
different magazines for different target audiences.